Launching A White Goods Store In San Francisco


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San Francisco, California, is one of the most populated cities of the United States. The tourism industry is a major contributor of its economy. It also is famous for its financial, banking, and venture capital firms.

White goods usually refers to white-colored appliances such as washing machines, tumble driers, cookers, cold food storage equipments, juicers, mixers and blenders, and dishwashers. Starting a white goods store could be welcome, as there is a demand for these goods when people set up houses or to replace worn-out appliances.

Start Up Tips:

You will have to determine the kinds of white goods that you will retail: Will it be an all-exclusive kitchen appliance store, or will you deal in all white goods required to set up house? Make sure to study the market and demand for the products. Be certain that your chosen area is not saturated with white goods stores; if so, select another location or try to select a niche to specialize in. Check out your competitors, analyze them, and try to get a competitive edge over them.

It will be necessary to select an appropriate name and register it as well as giving a legal structure to your business. Seek guidance from an attorney and acquire all necessary permits and licenses to commence operations as a legal entity. A large amount of insurance coverage is recommended from a trusted agency.

Decide on which white goods you will provide. Be certain to carefully estimate what brands are more popular and fast moving and enquire about dealerships with the brands. Work out a strategy to price the goods, taking care to see that there is a moderate profit margin initially. Establish relationships with wholesale distributors of the brands you want to represent.

Accurately estimate the start-up costs and arrange for a loan, if necessary. A well-drafted business plan clearly defining target goals can be useful in securing a loan.

Select an appropriate location, perhaps in a shopping mall or a showroom in the corner of a busy commercial street. Be sure there is assured traffic in that area and that your shop has adequate parking and space to display all brands clearly. Design the interior with care, keeping the showroom clean and attractive.

Hire necessary staff; provide them with training to answer questions about the white goods from the customers. Establish the organizational structure. Train them to be pleasant and polite to staff and to be good salesmen, making customers buy that perhaps have no need to buy the product. Performance assessment at regular intervals is necessary. A few staff will also be needed to arrange for delivery of goods sold to the customer’s residence.

Advertise and promote your business, making sure your promos and ads extol the advantage you have over your competitors. Make sure quality of service and products are never compromised. Use products and service available to help run your business more successfully.

A white goods store could be profitable if started under proper management.

Alexander Gordon is a writer for - The Small Business Consulting Community. Sign-up for the free success steps newsletter and get our booklet valued at $24.95 for free as a special bonus. The newsletter provides daily strategies on starting and significantly growing a business.

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