Already on ArticleSlash?

Forgot your password? Sign Up

Using Testimonials to Build Pet Store Sales

 


Visitors: 232

Testimonials are a powerful selling tool for all businesses especially in pet stores. If the pet store has services such as dog training, testimonials are even more powerful. New shoppers to your store are more likely to make a purchase after reading testimonials about your business. Testimonials build trust and credibility to your business.

After obtaining testimonials, they should be placed in prominent areas of the store including the entrance, checkout, and areas which have high traffic flow. Having several short testimonials is better than one long one. Keep the original testimonial by the customer and put the information on bright color paper. This will draw more attention. Laminating them or putting them in a protective folder will make it more professional and last longer. You must either add new testimonials and or move them around the store. Many customers are creatures of habits and followed the same path each time in the store.

How do you obtain the testimonials to post? There are many ways, but here is a couple to get you started. Anytime, you hear a customer make a positive statement about your pet store, ask them if they could make a short testimonial. Since, it is short they will be more likely to do so. Also, you may offer a free inexpensive gift or a discount on their next purchase to strongly encourage customers to give you a testimonial.

Another way to get a testimonial is to ask for it in a direct mail letter to your regular customers. You could offer the same incentives to increase the response from the direct mail letter.

Getting testimonials and displaying them around your store is just another way to show how your pet store is better than the competition. Every advantage that can be shown to visitors to your pet store will lead to more money into your pocket.

Jerry Robertson is a Retail Consultant and author of “Shocking Truth to Pet Store Success”. You can get a free copy and subscribe to his free monthly newsletter at: http://www.petstoreconsultant.com

(355)

Article Source:


 
Rate this Article: 
 
How Talking Testimonials Will Increase Your Sales - Part 1
Rated 4 / 5
based on 5 votes
ArticleSlash

Related Articles:

How To Increase Your Website Sales Using Testimonials - More Testimonials = ..

by: Serge Daudelin (April 13, 2008) 
(Internet and Businesses Online/Web Design)

Build a Niche Store! Planning to Build a Store Online?

by: Jennifer Dsouza (January 01, 2010) 
(Computers and Technology/Software)

Opening a Dollar Store - Easy Steps to Increase Store Sales

by: Bob Hamilton (June 20, 2007) 
(Business/Sales)

How to Use Testimonials in Your Sales Copy

by: Scott Brooks (May 07, 2008) 
(Writing and Speaking/Copywriting)

How to Find Testimonials for Your Sales Copy

by: Scott Brooks (May 07, 2008) 
(Writing and Speaking/Copywriting)

Making Sales Through Testimonials and Stories

by: Justin Kander (February 29, 2008) 
(Business/Sales Training)

Using Powerful Testimonials To Boost Your Sales

by: Mark Garland (April 29, 2008) 
(Internet and Businesses Online/Internet Marketing)

How To Build Your Coaching Business With Testimonials

by: Alun Richards (May 09, 2008) 
(Self Improvement/Coaching)

How Talking Testimonials Will Increase Your Sales - Part 2

by: Jay Jennings (May 21, 2007) 
(Internet and Businesses Online)

How Talking Testimonials Will Increase Your Sales - Part 1

by: Jay Jennings (May 21, 2007) 
(Internet and Businesses Online)