It's Not That Difficult To Increase Your Business Profits...


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Face it; Business is driven by profit and you must make a profit to have a successful business. While it is the most important thing, you can’t dwell on it. You need to get busy, and try different things to boost your overall profit. Every business is different, so the following ideas and suggestions that I have may not work for everyone. Also, trying to implement them all immediately into your business will drive you crazy. Start with just one or two, track your numbers, and try a couple more in a few months. Drop what doesn’t work and expand on the ideas that do. You will see your profits grow and your business grow along with it.

* Tie in some back end products that are not related to your main product but are needed by most people.

* Take on as many of your business’ chores as you can handle; outsource what you can't. Only you can determine how your business is operated. Also, be honest about your strengths and weaknesses. If you aren’t that great with people on a one-to-one basis, hire someone for your point-of-sale/

* Create an alliance with 3 or 4 web sites. Include each of your ads or banners on the other web sites. You will all share targeted traffic from each other. Refer customers to each other.

* Create a free e-zine directory. You'll attract a lot of traffic from ezine publishers and people that want to subscribe to the e-zines. This might not move your product, but subscribers pay money, which means profit.

* When you offer a freebie from your site, submit it to free stuff sites. They provide target categories, which means targeted traffic.

* When you ask someone to sign-up to receive a freebie, make sure you keep it brief. Name, and either address or email. Do NOT ask for really personal information. (Marital status, kids (unless it relates to your business) etc. This is a sure-fire way to lose a potential prospect.

* Make your visitors feel comfortable at your web site. Give them your main business address; your visitors may not trust you if you're using a P. O. box. Also if you operate a store in addition to your web site, people will drop in when they are in the area.

* Run promotional sales or “product of the month” on your website. People will come back to see what the new special of the month is. Starbucks and Yankee Candle are two that come to mind that do this well. Record all your new promotion ideas into an idea journal, good or bad. Sometimes you can combine ideas to create new ones to increase your sales.

* If your customers or product results in multi-lingual business, consider, converting your web site and free e-mail newsletter into different languages. This will increase your over-all target market.

* As with any business, remember your customer is always right, even if they are not. Resolve all conflicts quickly and painlessly. They are the lifeblood of your business.

* Create a bond with your visitors by bringing up likes or dislikes you have in common with them in your ads. If you have no idea, hire a target group or run surveys to find out.

As you can see, profits are all determined by the satisfied customer. Give them what they want and your business will succeed. Good luck!

Jeff Bunnell is a part-time marketer and full-time Dad. He has worked as a Realtor, Concert Promoter, Computer Tech, Salesman, Manager, etc. Now he is using his years of experience to help others make additional income on the internet. For more information go to


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