Cleaning Company - Positioning Yourself In The Market Place


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Having formed your Commercial Cleaning Services Company one of the most difficult aspects of running it that you will encounter immediately is in getting your quotes correct. Correct from the point of view of the cleaning company in covering all its costs in doing the clean and making a reasonable profit, whilst pitching it at a level which is still attractive to the potential customer.

With small contract cleaning jobs taking place once per week it is not so much of a problem as you can charge a premium rate because of the infrequency of the clean, but as the contracts become larger the problems in finding the right level intensify and it is very easy to be left making very little money out of a particular contract if you get it slightly wrong.

Firstly as a company/business you have to decide at what level you are going to enter the market;

  • Are you going to offer cut price cleans in order to secure contracts?

  • Are you going for the higher end of the market offering quality cleaning but at a higher price?

  • Are you aiming for the high end of the market offering extra services as well as top quality cleaning?

    Be very thoughtful before you decide. If you are going for option 3 then you have to ensure that you can indeed offer all the specialist services that the customer may require. Commercial cleaning and contract cleaning is the most competitive area of the cleaning market.

    Get yourself an edge over your competitors. What can you offer that is unique? Do you cover a wider area? Do you always answer your telephone? Do you respond to enquiries immediately? Do you have a unique marketing strategy?

    Having made your choice of where you are going to place your business in the cleaning industry the next important decision is getting your quoting correct.

    Unless you have previously worked in cleaning this can be a mystery at the outset, and you will find yourself drastically under quoting or over quoting. There is nothing like experience in this area and you must be prepared to undertake a steep learning curve.

    The author, David Andrew Smith is the founder of a cleaning services company and is a consultant on Health and Safety within the cleaning industry.

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