Why not use video before your next sales presentation?
There are several ways to implement a video self-check. Yes, you can shoot a video of yourself and then watch any obvious mistakes you are making. But there is a glaring problem with this approach. Namely, the mistakes you catch will only be gaffes that are obvious to you. We call these the “Errors Apparent".
But what about the other slip-ups you make? Well, you are going to miss those glitches. And that’s an image-killer.
By the way, that’s your image we’re talking about.
It’s like proofing an English paper or a sales letter. No matter how many times you pour over the document with a spellchecker or a dictionary, certain nuances of punctuation and form escape you time and again. Yet your friend can review your paper and in a couple of seconds uncover typos or misspelled words. You missed them because you were incapable of seeing them.
You missed them not for lack of effort, but from lack of perspective.
So what’s this have to do with asking a friend to check your presentation? Well, it’s that same lack of perspective that hobbles our ability to improve ourselves in any type of presentation. The most effective presenters know that they can only strengthen their presentation by finding a way to gauge the audience reaction. They need feedback.
Of course, the audience isn’t there to give you feedback. The audience is there for their own purposes. They’ve come to listen to you deliver a sermon or make a sales pitch or give a speech. The audience is constantly judging you—but not in order to give you feedback.
But you need something more. You need a friend to tell you what you are doing wrong.
And of course, you’ll have to tell that friend what to look for…. but that’s the subject of another article (or two).
Craig Lutz-Priefert is President of Marketing Hawks , a firm providing essential marketing vision for small business. Marketing Hawks also provides expert sales presentation review at their VideoMyPitch website.