Already on ArticleSlash?

Forgot your password? Sign Up

Sales & Marketing Are Changing - Stay Current to Stay Effective

Kevin Stirtz

Visitors: 232

I've had some conversations with people about how some big trends are changing how people respond to marketing and sales efforts. One of the people I talked with is Lonny Kocina, of Media Relations, Inc.

Lonny explained how marketing has followed our productive capacity. Mass production of products led to the need for mass marketing of those products. And, it helped provide the means to do so: mass communications.

Over the last 80 or so years, the nature of our production and distribution has evolved to smaller production runs and more customized or individualized products. Add to this the new media (the Internet) that gives people the ability to acquire information about almost anything.

We now live in an information-rich economy where consumers expect to be well informed before they make a buying decision.

In the past, we could throw simple feature-based messages at people and they'd respond. Whether the messenger was mass media, direct mail or a salesperson, didn't matter. The message was simple and uncluttered.

Unfortunately, things got cluttered.

Marketing became entertainment. Much of the product message got lost because marketers felt the need to entertain people simply to get them to stop and notice them. This took place both in mass media marketing as well as in direct sales. We all had to work harder just to get people's attention.

Now we find ourselves facing buyers who don't really want to be entertained, who are busier than ever before, who have access to the same information we do (for the most part) and who expect to be treated like individuals rather than like nameless, faceless, generic, mass-market buying units.

In the context of advertising, Lonny says we have evolved from “short-form advertising" to “long-form advertising".

If this is all true, what does this mean for our marketing and sales? One thing is that we have to recognize many of the old ways do not work anymore.

For example, look at consumer based telemarketing. This industry has been wiped out in the last few years. It got to the point where it created too much noise and not enough substance. It no longer added value to people's lives. It didn't do enough to help people make better buying decisions. It conflicted with the way people live and the way they want to interact with those who provide them products and services. It became a dinosaur.

Take some time to apply these criteria to how you market your business.

Is your marketing going the way of the dinosaur? Or, are you using methods that acknowledge this new world we live in? Are you reaching people in ways they want to be reached, with the information they want? Are you helping them or bothering them?

If you're helping potential customers make informed, educated decisions about your product or service then you're on the right path.

If not, you probably should ask yourself why not. Think about how to make your marketing more helpful to your potential customers. You'll see a better return on your marketing investment if you do.

More customers! More revenue! More profits!

That's what Kevin Stirtz helps companies create. Kevin is a business growth expert who helps people improve their companies. He has developed a unique program called “Build a Better Business" that does just that. It helps you build a better business, on your terms and according to your goals.

Get a free copy of Kevin's latest book, “Marketing for Smart People" by going to his website at:

You can call Kevin directly at 952-212-4681.


Article Source:

Rate this Article: 
How to Stay on Top of the Affiliate Marketing Business
Rated 4 / 5
based on 5 votes

Related Articles:

Should I Stay With My Current Retirement Account Or Switch to One of the Self ..

by: Rich Eng (October 16, 2008) 
(Investing/IRA 401k)

Overnight Stay in India Airport Transfer + Hotel + Breakfast For One Day Stay ..

by: Rooturaj Pattanaik (July 24, 2008) 
(Travel and Leisure/Hotels Accommodations)

Mobile Car Kits - Stay Safe, Stay Connected

by: Raina Kelsey (August 08, 2007) 
(Communications/Mobile Cell Phone)

Effective Ways To Stay Motivated

by: Tony Jacowski (April 28, 2008) 
(Self Improvement/Motivation)

How To Get Moving, Stay Fit, And Stay Motivated

by: James Penn (March 27, 2007) 
(Health and Fitness)

EMMS, a Master in Marketing & Sales that looks beyond the current crisis

by: Chiara Andre (October 31, 2012) 
(Reference and Education/College University)

Internet Marketing Stay Positive When Your Affiliate Marketing Efforts Do Not ..

by: Roger Hoggers (July 28, 2008) 
(Internet and Businesses Online/Internet Marketing)

Stay on Top With Internet Marketing

by: Richard Van Beek (September 05, 2008) 
(Internet and Businesses Online/Internet Marketing)

Article Marketing - This Just May be What the Stay-at-Home Mom is Looking For

by: Dan Iverson (January 20, 2008) 
(Writing and Speaking/Article Marketing)

How to Stay on Top of the Affiliate Marketing Business

by: Terez Dunn (July 22, 2008) 
(Internet and Businesses Online/Affiliate Revenue)