There are many ways to take your small business online but there is only one way to do it right. The right way is to follow a tried and true formula that works like gangbusters every time.
The formula can be summarized by the acronym CTPM.
The “C" stands for content. This means your business website must contain valuable content that visitors want and desire. Your content is like honey to bears, it will attract your prospects and keep them coming back for more.
The “T" stands for traffic. This means in order for your business website to survive and be effective it must generate massive amounts of visitor traffic. There are many ways to generate traffic to your site to include but not limited to search engine optimization, email marketing, article marketing, backlinking, etc. Your website must use a traffic building system or it will disappear into cyberspace.
The “P" stands for pre-sell. This means that your website must warm-up your visitors and put them in a buying mood before you try to sell them something. Pre-selling is a soft-selling process whereby you give visitors free information, sign them up to your newsletter or give them a free gift related to what you later want to sell them. In essence you prepare them for the hard sell by first getting acquainted with them and gaining their trust and confidence
The “M" stands for monetization or making money. This is the ultimate objective. Your website must make you money or it will serve you little to no purpose. Monetization is when you convert your visitors into buyers and then into long term customers who provide you residual income.
Now if you follow this CTPM process you will have a very successful website on your hands and make lots of money. So build a website that incorporates CTPM and you will be laughing all the way to the bank, guaranteed.
George Stark is an experienced web designer, developer and marketer who helps small businesses in Internet sales and marketing. Visit http://www.webABCs.com/buildit if you want a website that works as hard as you do.