Already on ArticleSlash?

Forgot your password? Sign Up

Different from Conventional Advertising : How different from Internet Marketing-Advertising


Visitors: 146

Forms of Internet marketing and publicity are very different from conventional advertising since the agency involved in active online business promotion needs to understand things beyond basic creative concepts, market research and translation of consumer interest topics into web content. It also needs to be aware of the various languages used in creating a website that is easy to access and browse through for the average web-user and have sufficient knowledge of web standards compliance.

Knowing about factors like web standards compliance, web languages and their scope, SEO and SEM, Browser compatibility and site maintenance is very essential in successful development and continuation of an online business. This is what makes online advertising different from conventional advertising since the importance paid to a web standard compliant site needs to also be displayed correctly in all standards compliant browsers. Adjusting the site to suit a less helpful browser like Internet Explorer is much easier with CSS than with tables. This saves enormous amounts of time for a web designer and makes it easier for proper site maintenance as well.

Easier site maintenance is one of the key criterions that make Internet marketing different form conventional advertising since it works on the principle of separating content and styling with XHTML and CSS; thus, it is much easier to edit any of those, because they are located in different files. If a web designer/developer needs to adjust the look of the main page heading, all that needs to be done is to change a line or two in a style sheet to change the appearance of all headings on the website. This makes the job of editing content much simpler too since there is no styling and formatting required to make out that the web content is available in clean and semantically correct code markup.

What further makes Internet marketing and advertising different from conventional advertising is that it needs to appeal to a much broader target audience than say, a decade ago when broadband penetration was not so high. So while Internet marketing tools and software are now providing web developers with easier and more advanced ways of designing and maintaining a site, the requirements for compliance to web standards is being used on computers as well as PDAs, phones and other devices. This makes it simpler for website designers and promoters to adhere to the web standards that are either displayed correctly without edition or require very little work to be able to display correctly on a platform; easy availability making company site easily accessible for a wider range of potential customers. This in turn, spells greater chances of increased online business success as well for the client and is a measure of effective Internet marketing, so completely different from conventional advertising.

The most important characteristics that impact any website and its prospects are those that determine how to maximize the site’s potential and includes factors that can be tailored in the strategies of Internet marketing; completely different from conventional advertising that is not based on either convenience, information, evaluation, guidance, contact or entertainment in a short time span.

Shakir A. is an independent writer on Internet marketing, PPC, SEO, SEM, Online Marketing, Video Production and other related topics. Video Production Orange County - Advertising Agency in California & ;

different from conventional advertising

Article Source:

Rate this Article: 
Marketing and Advertising Your Business on the Internet
Rated 4 / 5
based on 5 votes

Related Articles:

Internet Marketing Online Advertising 3 Superstar Tips For Online Advertising

by: Vern How Chan (July 06, 2008) 
(Internet and Businesses Online/Internet Marketing)

Internet Advertising Cost Management - 3 Easy Steps To Reasonable Advertising ..

by: Vern How Chan (February 24, 2008) 

The Best Form of Online Advertising is Posting Free classified Ads With ..

by: Sonia Sharma (September 20, 2011) 

Internet Business Advertising - 6 User Friendly Tips For Advertising in Ezines

by: David J Ogden (September 04, 2008) 
(Internet and Businesses Online/Ezine Publishing)

Internet Web Site Advertising - 3 Secrets To Advertising Like A Big Dog Revealed

by: Vern How Chan (March 01, 2008) 
(Internet and Businesses Online/Site Promotion)

Pay-Per-Play Advertising - Internet Advertising's New Wave?

by: Dyfed Lloyd Evans (February 12, 2008) 
(Internet and Businesses Online/PPC Advertising)

Internet Advertising - How to Get Quality Internet Advertising For Cheap

by: Benjamin Robert Ehinger (July 25, 2008) 
(Internet and Businesses Online/Internet Marketing)

Austin Texas Internet Marketing - Internet Advertising

by: Troy Perkins (March 27, 2008) 
(Internet and Businesses Online/Internet Marketing)

Internet Marketing And Advertising Success

by: Carael Knight (June 06, 2007) 
(Internet and Businesses Online)

Marketing and Advertising Your Business on the Internet

by: Ian Crossley (July 22, 2008)