Internet Marketing: Are You Just Fishing

John T Jones, Ph.D.

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There are a number of ways to promote on the Internet. Some are better than others. Here are two popular ones:

The FIRST is to set up an affiliate program. This assumes that you have products or services which can be followed by other products or services. You put an affiliate link on your site and some of your buyers will become affiliates as will as some non-buyers.

If you can develop a good email list of affiliates you have the base for selling to your affiliates while they sell for you. What could be better than that? All you need is the software to handle your e-mail traffic, to set up affiliate sites, and pay the affiliate commissions, etc. It is not cheap to get going and you may have to add staff to boot. So much for your one-man show.

When you read that Joe Blow Magic made $34,000.00 in 14 hours, it may not be tripe. He just mailed an offer to his mailing list and folks bought because “their good personal friend” Joe Blow Magic sent it to them so—it had to be good.

Now Joe Blow Magic brags about his recent achievement and recruits a zillion more people in to his program—each of which is placed on his mailing list and many of which become his affiliates. Folks don’t call him Joe Blow Magic for nothing. He is what is called an Internet guru.

Now Joe will say that he is not a guru in his sales letters. He will always go back to his early beginnings, how he was dead broke, how his wife left him, how the creditors were at the door. He will then explain that he worked for years on the Internet spending thousands of dollars but he never made one red cent. Then one day he talked to. . . . . . . Then one day he found a niche market. . . . Then one day he stumbled on an old friend. . . . . .

Now Joe Blow Magic sit on the beach and plays with his laptop computer for a few minutes making a zillion dollars in no time at all. That’s what he says anyway.

This method is not the first thing you should do in Internet Marketing.

The SECOND method is to drive traffic to your site, strangers that is. The hard way to do that is to fiddle with search engine listings or you can have the professionals do it. Sometimes the professionals do worse than you do.

Buying hits has never worked for me. Hits that are not really hits by people who have no interest in your site is what you are usually buying. They may be pop-ups or pop-unders or such or surfing sites and they are ignored by the guy searching the web.

PPCs (pay-per-click)changed things for the better for some people. For many novices, money just goes down the drain. They find themselves in with “the big boys” and they get clobbered because they can not afford the “good” keywords. Going to a site like Wordtracker can help find some words that have a fair audience but do not cost an arm and a leg. I’ve done that and made zilch. The reason is that I had too broad a market with lots of competition.

Google Adwords® has changed things for the better or for the worse. Google’s software engineers have made things so difficult that the “experts” are writing e-books by the hundreds to explain how to use it. The site is http://adwords.

What happens with a novice is that his money is gone in a flash by choosing expensive keywords or by choosing keywords that are not really keywords and do not create clicks. In the second case his ad is shut down. The reason is that not enough people are clicking on his keywords and Google is making no money.

When the novice ask Google what to do he gets a mile long e-mail that confuses the hell out of him. With many, that is the sum of their experience with Google. That is why there are so many e-books being sold on how to get rich at Google using their Adwords®. The books tell you how to write and test ads and how to find keywords that work, etc.

No matter what your approach is to the your Internet Millions it is best to FIRST FIND A NICHE MARKET. Some e-books tell you how to find a niche market but you can find the best ones for you in your own interest and background. Your own creations can often be copyrighted or registered which cuts out ethical competition. (The bad guys will still try to rob you. )

Everybody knows that if you don’t want to get smothered on the Internet you need to get a niche market. Then you can target your market in other ways. A couple of years ago my son came over to the house and asked me to put up a site for the musical instruments he sells. Because he knew about everyone that was interested in the particular instruments he sells he knew he would have no problem promoting his new site. He had them on his e-mail list. When he e-mailed his friends and told them that he had a site, his friends blogged and he had instant traffic and because of his new Internet Presence, he sold more instruments than ever. . He doesn’t need Google to make money.

Because of my son’s success, I reluctantly decided to get back to my vocational roots. I just set up the sites and I’m now getting traffic because I’ve told people I know and who know me, or of me, worldwide that I have a new site that they will be interested in. That includes organizations and magazines and journals. I am giving away a useful technical table and I’m selling an e-book that I wrote. I decided there was an auxiliary market too and I’m selling books on that site including one I authored some time back.

I would tell you the names of my sites but the editor gets mad if I self-promote. You can find them listed on my personal site. He or she might allow that comment.

The key to the success on the Internet is to find a niche market that you can reach while avoiding excessive competition. You need knowledge. Some of the free e-books on the Internet are almost as good as the expensive ones. If you can find a mentor that is not just out to get your money, that is good. There is one very good book that is very inexpensive. If you e-mail me, I’ll tell you who sells it. I make no commission on the book.

Don’t go broke trying to get started. You will be told you must spend a lot of money to get established. The guys that are telling you this in one of their promotion letters also say they started from nothing in other promotion letters.

If you can write an e-book with good information for a niche market you can buy a domain name and host your site for low cost on sites like You can use to collect your money and deliver the e-book from your site.

I suggest you put your book in PDF format so that nobody will be confused about it when they download it. If your word processor won’t do that, go to and they will do it for you.

Once you get things going, you can think about affiliate programs and mailing lists and such that can put YOU on the beach! With a niche market, Google Adwords® make sense.

Did I tell you I was born in the depression , that I hated the government-provided cornmeal mush, that the soles of my shoes were always flapping, that I had to walk a mile to school in the snow, that I made money by cutting lawns, that I carried buckets of produce for a peddler, that my mom would not let me have a paper route in case the company would come after her for money, that I set pins in a bowling alley and when I got second-bowled I sent the ball back down the center of the alley, that . . . . . . . . .

Well, I'm still working on that story!

Good Luck!

The End

copyright©2007 John Taylor Jones, Ph. D.

John T. Jones, Ph. D. ( , a retired VP of R&D for Lenox China, is author of detective & western novels, nonfiction (business, scientific, engineering, humor), poetry, etc. Former editor of Ceramic Industry Magazine. He is Executive Representative of IWS sellers of Tyler Hicks wealth-success books and kits. He also sells TopFlight flagpoles. He calls himself “Taylor Jones, the hack writer. "

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Business web site: .


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