As a small business operator myself I know I am always on the lookout for ideas that will keep my business at the forefront of my customer’s minds.
If you are in a similar position then I have something to share with you. I got thinking a while back, most of my clients, and I bet your’s too, have a cup of coffee just about every day. So imagine how easy it would be to get right there in their faces everyday if your company or business logo was imprinted on the front their coffee mug.
From my experience promotional coffee mugs and cups are a top marketing tool that is both affordable and carries long term benefits in getting my business up close and personal to my customers.
Now on the subject of employee reward, there’s no better way to say “thank you” to your loyal staff members for all their hard work than with personal gifts. If you want something that says you care enough and shows you put some thought into it, then you can’t go past a personalized coffee mug. If you want to be a bit more generous you could also include a packet of good quality gourmet coffee.
In today’s impersonal world cash bonuses are not always the most welcomed gift. Some employees say that money is the best way to reward them for performance but this is not always the case. Cash goes out as fast as it came in and the long term benefit of a relatively small token of your appreciation can have a much more lasting impact.
The gift of a personalized china coffee mug can go a long way towards showing employees that the boss does recognize and value their work contributions and it won’t increase the bosses overdraft too much either. So no matter how big or small your office or workplace is it is possible to give a gift to each of your employees that amounts to only a few dollars in cost per person and what’s more, office coffee will take on a whole new meaning.
The real value of showing your gratitude and appreciation to your loyal employees and customers is very well documented. I’m sure that not too many people would argue that an investment of only a few dollars for each coffee mug will not be returned in terms of better productivity and more sales.
There are a number of companies who specialize in personalized coffee mugs and who make gift giving really easy for you. All you need to provide the company with is your company logo and color choice.
If the mugs are to be given to clients a background text like your url and email address is important to promote your business. Remember, it is top of mind awareness when it comes to marketing your business. The astute business owner is well aware of the value of getting his or her company logo in front of the eyeballs of as many people as possible.
Most companies who sell custom made coffee mugs have a minimum quantity you have to order. If you only have a few staff don’t let this put you off because if you do a bit of research I am sure you will find one that will produce your small order.
Next time you are working out your marketing budget remember to factor in employee rewards and special gifts to valued customers. Look at it this way coffee mugs and coffee cups can be part of your sustainable marketing program that will provide your business with long term promotion to your clients and their friends and neighbours long after it is received as a gift.
Author John is a coffee lover and offline small business owner and is always searching for effective and affordable marketing ideas. If you enjoyed this article then go to his main site at http://www.thecoffeebrew.com and take a look.