How To Market To Construction Industry


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The dreadful events like Hurricane Katrina, Hurricane Rita and Tsunami have eaten a large number of buildings and dwellings. Due to this, there are chances of gigantic growth in the construction industry. It is expected that the industry will grow to $1.1 trillion in 2006 and $1.2 trillion in 2007.

Moreover, within this, the growth opportunities are great in the segments like residential, retail, office, hospitals and schools. Builders are looking for people who are responsible, sincere, punctual and trustworthy and can supply them efficient and quality products and services.

Therefore, you area a contractor or material supplier or technology vendor, take advantage of the situation. Make money out of this simply imbalance equation of demand and supply.

How Can You Do This? If you want to reach these builders or other executives operating in the construction industry, you can use traditional methods like trade shows, local sales forces and brochures. Along with these, websites also deliver promising and profitable results.

Some marketers have tried and found customer relationship management a better and advanced technique to reach their customers and provide them customized products.

A well designed and well developed website also raises the chances of getting contract. If the website contains all the product information, price list, delivery mode and useful tips, it is considered as an advantage. Online marketing, thus, can play an important role in getting profitable contracts.

Advertisement, in its traditional way, always proves to be helpful. It can be done both on regional and national levels. Like all other advertisers, you also need to use various advertising strategies like recalling and persuading, but in your own way.

You also need to be different in your approach. If you want your customers to come back, you have to provide some special services like warranty for used products. You can also guarantee a particular price for fixed period. You can win a larger market share by providing cost-effective and time saving products.

Remember, once you get a good contract, you work for it whole-heartedly and sincerely; you can easily create a loyal customer base for your business. Builders demand a good package including availability of materials, on-time delivery and strong pricing commitments. Moreover, you have to offer them to be in their contractors’ list. Your low pricing offers should not make them feel that the quality of product and services is also low.

If you are confused and do not know where to start with, you can take help of marketing advisers and various websites. Their valuable tips can help you customize your marketing programs for the construction industry.

Alexander Gordon is a writer for - The Small Business Consulting Community. Sign-up for the free success steps newsletter and get our booklet valued at $24.95 for free as a special bonus. The newsletter provides daily strategies on starting and significantly growing a business.

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