Worksheets to Determine Your Brand

Bette Daoust, Ph.D.
 


Visitors: 253

Brand Worksheet #1

Circle the best description of your company for each line:

1. Large company Small or specialized company

2. Formal Casual

3. Well Established New

4. Fun Subdued

5. Innovative Traditional

6. Economical Expensive

7. Classic Contemporary

Brand Worksheet #2

Assessing where your brand is today:

  1. Determine all the places your brand touches your customer. Make an exhaustive list.
  2. Determine all the places your brand touches your internal customer (you and your employees). Make an exhaustive list.
  3. Conduct customer surveys to find out how the customer views you and your company.
  4. Evaluate the customer surveys and lists to determine any gaps between what your brand should be and what is currently there.
  5. Make an action plan to correct and fill the gaps so that your brand is consistent in all areas and all places it makes contact with your customers.

  6. Next you will find a number of questions that will help you check on the health of your brand.

    TOP TEN QUESTIONS TO CHECK YOUR BRANDS HEALTH*

    1. Does your brand have a well-defined identity?
    2. How well is your brand known?
    3. Do customers perceive a meaningful difference between your brand and competitive brands?
    4. Does your brand offer a distinctive value proposition to all markets?
    5. Is your brand value proposition an explicit promise to your customers?
    6. Have you developed a brand system?
    7. Do you have specific plans to implement and operationalize your brand strategy?
    8. Do you have someone in charge of the brand who has both responsibility and authority?
    9. Do you set and measure specific brand objectives to determine brand ROI?
    10. Do you consistently invest to build long-term brand equity?

    *Developed in collaboration with Riley Design Associates, LLC and Nelson & Company

    Bette Daoust, Ph. D. is a speaker, author (over 170 books, articles, and publications), and consultant. She has provided marketing, sales, business development and training expertise for companies such as Peet's Coffee & Tea, Varian Medical Systems, Accenture, Avaya, Cisco Systems to name a few. Dr. Daoust has also done extensive work with small businesses in developing their marketing, training, and operational plans. You may contact Dr. Daoust at http://BizMechanix.com . You may also view her latest publications at http://BlueprintBooks.com . Dr. Daoust also writes for the National Networker http://theNationalNetworker.com .

(453)

Article Source:


 
Rate this Article: 
 
Teacher Tips: Using Worksheets with ADHD Students
Rated 4 / 5
based on 5 votes
ArticleSlash

Related Articles:

Use of Worksheets for Kindergarten

by: Kavita Kumar (October 30, 2011) 
(Reference and Education)

Why Should You Use Worksheets For Proofreading?

by: Niall Cinneide (August 30, 2005) 
(Writing and Speaking/Writing)

Brand Image - Brand Identity - Brand Strategy - Brand Identity Guru

by: Scott D. White (March 07, 2005) 
(Business/Branding)

Brand Strategy - Brand Value - Brand Identity Guru

by: Scott D. White (March 02, 2005) 
(Business/Branding)

Mental Math Practice Worksheets

by: Shilpa Rao (January 31, 2007) 
(Reference and Education)

Math Worksheets Advantages and Resources

by: Shilpa Rao (March 04, 2007) 
(Reference and Education)

Tip to Buy Worksheets for your Child

by: Kavita Kumar (December 01, 2011) 
(Reference and Education/Home Schooling)

Resourceful Teacher - How To Recycle Worksheets For New Do Now Activities

by: Sandra Perez (March 30, 2008) 
(Reference and Education)

Learn an Entirely New Language With Free Spanish Worksheets!

by: Mike Darwin (December 11, 2008) 
(Reference and Education/Languages)

Teacher Tips: Using Worksheets with ADHD Students

by: Douglas Cowan, Psy.D. (September 24, 2004) 
(Reference and Education)