Business Motivation


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There are biological and psychological natures within which a human being can be motivated. First, biological motives which are the strongest due to their age; they appeared together with the human body itself. The innate drives are mostly biological in nature and are initiated due to some deficiency. Biological motives are hunger, cold, sex, rest, thirst etc. These motives lead human being to find places where he/she can satisfy these needs. In business the best example of such motive is salary which can give employees food, water, good vacations at sea and beautiful partner.

Maslow, a renowned psychologist has classified motives into five categories. Maslow stresses on the requirement of successively satisfying the basic needs before higher needs can emerge, and dealt with. In the world of business, motivated workforce helps organizations in achieving their tactical and strategic goals effectively. The biggest challenge faced by human resource managers today is to keep all employees motivated specially in a diverse environment. Whatever the approach being adopted to give meanings to the word motivation, it in any case is the art of helping people to focus their minds and energies on doing their work as effectively as possible.

Every organization regards workforce morale and workplace environment as the top two priorities. It has been established through research that increased workforce motivation results in increased productivity. Motivated employees come out with unique ideas to increase sales and expand businesses. The benefits of keeping the workforce motivated are enormous. Besides reducing turnovers and decreasing absenteeism, it helps in solving the problems as well.

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