Network - Use the Grapevine

Michael Harrison

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Why it can pay to network for business, career or socially.

Many people think of networking in a business context. This falls short of the use you can make of your ability to network. When faced with redundancy or the need/desire to change career or job most automatically think of their CV and job applications.

Get it out update and fire it off in response to advertisements or speculatively. There is potentially a better way because the CV is a tool of limited appeal to the busy business manager. Particularly if it's a speculative approach.

Recent research makes it good sense for us to use the power of the network. In the UK research by The Institute of Chartered Accountants showed that for those under 35, 25% got a job through networking. In the age range 35 - 50 it rose to 50% and over 50 it was 80%.

When you think about this level of effectiveness and make the comparison with submitting a CV and relying on a positive response there can be little question about how effective it is to network.

The skills required are also key to being successful at interviews so why not use them to network.

* Strong self belief with prioritised life and career goals.

* An interest in people as opposed to an interest in things. Good listeners can engage well with others.

* The confidence to ask for help when needed.

* An ability to persuade people to see you in a positive light.

* Courage to try. Networking, Business Creation, whatever.

Very often when people decide to network the job offer comes from a third party. You have been referred [the grapevine effect]. Your standards and integrity are therefore key. Never lower them.

The impressive fact is that research in the US confirms the power of the network effect. In this case 56% got their jobs through networking and 83% of these were referred.

In business for career development or socially use your skills and do use the power of the network.

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Article by Michael Harrison, Author, Publisher and Business Consultant. More at:

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