Your Business Title is an Important Marketing Tool

Bette Daoust, Ph.D.

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Everyone wants to have a business card and everyone wants to have a title. I know when I take someone's card, I look for the title. I look at the title because I want to deal with the person that makes the decisions or the person that can get me to the decision maker. If I see the title Account Manager, I know I am simply dealing with a salesperson. If I see the title VP Marketing, I know this person is closer to the top and can probably make some decisions when it comes to spending money on contracts. Look at your own card, what title do you have? Is it a title that will entice others to call you when something comes up? Is it a sales title? It is not bad having these titles because it lets people know what your job function is and how they can relate to you at the business level.

If you are in a position of influence, you may not want to put your title on your card unless it is important for you to do so. I prefer to place my expertise on my card. I am the CEO of my business but my card only states Senior Consultant. This way I will not be interrupted for any other reason than things that have to do with my consulting position.

Every time you present your card, you should expect to get someone else's in return. Take a look at their title and ask them who makes decisions when it comes to the type of work you do. Most people will be able to tell you. At that point, ask them if they can introduce you to that person. You may be pleasantly surprised at their answer.

Bette Daoust, Ph. D. is a speaker, author (over 170 books, articles, and publications), and consultant. She has provided marketing, sales, business development and training expertise for companies such as Peet's Coffee & Tea, Varian Medical Systems, Accenture, Avaya, Cisco Systems to name a few. Dr. Daoust has also done extensive work with small businesses in developing their marketing, training, and operational plans. You may contact Dr. Daoust at . You may also view her latest publications at . Dr. Daoust also writes for the National Networker .


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