How do you determine the best market to sell your product or service? Well you must first look at who is in that market or service you are selling to. What types of customers like your product the most?
What is their background, culture, and personality? Personality?, Wait, what do you mean by that? Well for example perhaps they are snowboards? Why do people ski, instead of snowboard? Is it because it is cooler? Is it because it is something new? Is it because that they like to teach each other tricks? Is it because they like to glide? What motivates their personal behavior to buy a snowboard from your company?
Once you determine their personality and type of culture along with some other characteristics you might be able to target your market to local cultures or groups in your area, state, country.
Another important question you should ask is: Why do they prefer your product as opposed to others in this area? Is it a benefit of your product? Is it the availability of your product? Is there a high need compared to other areas and why?
Always asking why is beneficial to business owners today? It is also important for companies in innovation. However, you do not want to spend all your time asking why? Sales, number and actually delivery of the results is key. There are tricks and secrets to finding out sooner, but this would take years of experience and is mainly why companies have research teams, C. E. O’s and VP’s that offer direction and guidance.
Over time you will begin to understand what guides your company, and it will not come right away. Remember to get feedback from your customers and hire a marketing expert that might be able to find information out for you before you spend lots of your valuable money learning what you should have done years later before it its too late.
Mr. Des Marais has operated small businesses for over 20 years. He has been a consultant and held positions in some of the fastest growing franchisees in Canada.
He is a private parnter in http://www.usabusinessgrowth.com
He has increased sales by 200% in 2 months for an herbal doctor; increased sales by 30% in 4 months for a major Canadian Big Box Retailer; 200% sales increase 3 times in a row for a service-based small business and helped several entrepreneurs develop and sell their business. His expertise is in the area of growth and business development. He has also been involved in developing business chapters.
In terms of Business Development and mentoring Mr. Des Marais has volunteered with S. E. E. D. S mentorship review committee, ACE, YEA.