In Customers We Trust

Ron Kaufman

Visitors: 147

I was in Boston and wanted to buy a homeopathic remedy for my young daughter. At 9:10 pm I drove up to a local health food store, Bread & Circus.

The store closed at 9:00 pm and cash registers were sealed for the night. But the manager could see my concerned face through the glass door and let me step inside.

He listened to my concern, then walked down the aisle, picked up and handed me the $10.95 product I needed and said, ‘You can come back and pay for it tomorrow’.

I was amazed. He asked for my name and telephone number, but when I said I lived outside the United States, he replied, ‘Well, just come back in the morning and tell them what you got. We open at 9:00 am. ’

I was back in the store the next morning with a grateful smile, and $10.95, and a big compliment for Mike, the night manager of Bread & Circus.

Key Learning Point

Statistics (and common sense) show that most customers are honest, appreciative and sincere. Yet organizations are filled with strict policies to foil the few who might try to cheat.

Make your business a place of caring, connection and trust. Those you serve in an open manner will gladly return the gesture.

Action Steps

The next time your customer is in a tight spot, forgot his wallet, needs something extra now with only a promise for later, create a powerful and positive impression.

Take action on this oath: ‘In customers we trust’.

Ron Kaufman is an internationally acclaimed educator and motivator for partnerships and quality customer service. He is author of the bestselling “UP Your Service!" and founder of “UP Your Service College". Visit for more such Customer Service articles, subscribe to his Newsletter, or to buy his bestselling Books, Videos, Audio CDs on Customer Service from his secure Online Store . You can also watch Ron live or listen to him at .


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