Push Into the White Space

Ron Kaufman

Visitors: 116

The world is changing quickly with big rewards for innovators and creators of new value.

When your system says ‘no’, ‘cannot’ or ‘won’t do it’, that’s a clue to open up for new possibilities and new approaches that add new value.

Change ‘cannot’ into ‘How can we?’ Transform ‘no’ into ‘Let’s find a yes. ’ Convert ‘won’t do it’ into ‘How should we make this happen?’

It took days to communicate by mail, so fax machines crossed the divide. But fax machines were bound to a physical location. Now e-mail bridges the gap.

Mothers can’t work and be close to their children? Day care in the workplace solved the problem.

Computers were too bulky to carry? Laptops became notebooks then personal digital assistants.

The United States has been upfront as a land of perpetual innovation. ‘Do your own thing!’ ‘If it isn’t broken, break it!’ ‘Build a better mousetrap!’ ‘Find a better way!’ These are keynotes of a culture pushing forward. Think Disneyland, Microsoft, Hollywood, Apple, Wal-Mart, Amazon, Amway, Dell. . .

Key Learning Point
You don't need to be American or Asian or European to make this work. You just need to be awake, alert and keen to make improvements.

Action Steps
The next time your structure or system says `no', `cannot', or `we don't do it that way', take another look. Think outside the box. Push into the white spaces that surround you. Don't be content just doing it right - find a way to do it better!

Ron Kaufman is an internationally acclaimed educator and motivator for partnerships and quality customer service. He is author of the bestselling “UP Your Service!" and founder of “UP Your Service College". Visit http://www.UpYourService.com for more such Customer Service articles, subscribe to his Newsletter, or to buy his bestselling Books, Videos, Audio CDs on Customer Service from his secure Online Store . You can also watch Ron live or listen to him at http://www.RonKaufman.com .


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