Fundraising: Who Should Benefit?

Jeffrey Hauser
 


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Donating to charity is rewarding and gratifying. From world-changing events such as the 9/11 terrorism to hurricane Katrina, we have opened our hearts and checkbooks to aid the victim’s families with unprecedented giving. As each new tragedy unfolds, we still are able dig even deeper. This is also true on a local level. The neighborhood soccer, little league, school drama club and religious groups have always received generous support in their quest to raise funds for trips, uniforms, and various other projects.

The giver needs to understand where the money is going and how it will be used. Depending on the charity, a portion may be used to cover administration expenses or pay for salaries and overhead. This should be spelled out at the very onset. Foreign aid to help natural disaster victims of the Indonesian tsunami and to fight hunger in central Africa has met political obstacles stemming from governmental corruption and poor planning. Therefore millions of dollars collected by such organizations as the Red Cross and CARE have been diverted from the needy leading to frustration by the donors. This problem jeopardizes future relief efforts in dealing with countries overseas.

Returning back to the US, luckily here, there are a multitude of reputable and reliable national and local organizations that need continuous donations to function. The United Way that serves thousands of diverse charities is one example that taps the employees of larger corporations for it’s daily operating budget. You might give to your church in form of a tithe as another example of a pre-set percentage that is scheduled for weekly or monthly payments to a specific group.

Of course there are those that only need an occasional or annual boost. You have probably bought Girl Scout cookies at some time in your life. Or tossed a few coins into a Salvation Army bell-ringer’s bucket around the holidays. How did it make you feel? It was out of your generosity and goodwill that you made the effort. So who does benefit the most? Can the giver benefit as much as the recipient? Why not? If the charity helps the less fortunate, it provides an opportunity for them to rise above their situation. The charity also might offer food, clothing and shelter in some cases. In others, it might offer specialized services for the disabled or for pets. So, what if you enjoy doing fundraising or wish to participate in helping others? Where would you start?

The Internet is full of charities begging for money. Do your homework and pick one that offers funding that will do the most good and is fairly easy to obtain, without a lot of stipulations and red tape. If you represent a specific charity, happen to be a nurse or are interested in healthcare in general, take a look at a business that funds worthwhile causes while providing excellent health information.

It’s called, thenurseschoice.com and they fund local charities with cash through a fundraising division. You can read about their requirements on their site. Whatever you decide to do, you can be assured that someone will benefit from your generosity.

Currently, he is the Marketing Director for The Nurses Choice, LLC a Health Information and Doctor Referral site: http://www.thenurseschoice.com

Jeffrey Hauser was a sales consultant for the Bell System Yellow Pages for nearly 25 years. He graduated from Pratt Institute with a BFA in Advertising and has a Master's Degree in teaching. He had his own advertising agency in Scottsdale, Arizona and ran a consulting and design firm, ABC Advertising. He has authored 6 books and a novel, “Pursuit of the Phoenix. " His latest book is, “Inside the Yellow Pages" which can be seen at his website, http://www.poweradbook.com

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