"It's my least favorite season of the year, bathing-suit season. I don't know why we can't be shaped like all those eighteen year old boys they design those suits for. " - Diane Ford
Shopping for a bathing suit is right up there on my Top 10 Ways to Torture Yourself.
Because finding something that is the “perfect fit" (and you know what I mean here- that somehow the Bathing Suit Fairy will magically take 10 pounds off your ass)
But you know what?
It is always worth the effort to find the “perfect bathing suit for you. " Before I went to the Caribbean this spring I spent 2 hours with a sales girl who had a “behind" the size of an apricot. And she did offer expert advice and she reduced most of the pain from the mirrors!
And you know me - as I was twisting, turning, and sweating during the process I thought " I am going to turn this into an article someday!!"
Here's How Bathing Suits Are Like Selling:
You Gotta Know Your Strengths Baby! Bathing Suits are all about marketing. Playing up your strengths and not focusing on your weaknesses What are the biggest assets you bring to a client? How you can help them the most and does your marketing reflect this?
So what was the result of my bathing suit experience? I found 2 “smokin" bathing suits and I easily raised the temperature of the Caribbean water by at least 10 degrees.
And in regards to my business - I have been doing TONS of traveling, working like crazy on products, carving and reshaping my products and services to all new HIGHS of DIVA-NESS!
Take a good hard look at your business under those HARSH LIGHTS and see what you need to adjust. Remember - you can keep tugging but eventually what doesn't work WILL expose you!
Kim Duke, The Sales Diva, provides savvy, sassy sales training for women small biz owners and entrepreneurs. Kim works with clients internationally, showing them The Sales Diva secrets to success! Sign up for her saucy and smart FREE e-zine and receive her FREE Bonus Report “The 5 Biggest Sales Mistakes Women Make” at http://www.salesdivas.com