Once you are a small business owner, you will need to determine the best way to advertise your business to get your name out in the world and let everyone know you are open for business.
There are quite a few free advertising methods. Superpages.com allows you to add your listing at no charge, plus you can add as much information as you want to promote your business.
Building even a small, one page web site can help promote your business. There are numerous search engines that you can add your URL to once your web site is complete, which will get your name out into the world. Web site hosters can help you with your site, offering pre-made templates to walk you through your creation. Http://www.godaddy.com is one of the easiest and least expensive to use.
If you are trying to attract local business, mail outs such as post cards can actually be relatively inexpensive and effective. You can go to http://www.vistaprint.com and order as few as 50 postcards or brochures at an extremely affordable price. Mail outs should go out at least once a month for 3-6 months to the same potential customers. Using a company such as http://www.vistaprint.com allows you to change your information each month to make your ad more interesting and can actually get your customers looking forward to each new ad.
Tri-fold brochures are another way to get all of your information and business description to your potential customers. Again these are easy to design and using the same company as described previously, affordable.
There are numerous free classifieds on the internet that can help promote your business as well. Watch for the ones that charge anything. Once they have your credit card information, it is next to impossible to stop the debits to your card unless you cancel the card. I've been trying to cancel http://www.ineedhits.com for months with no luck.
Once you have established a customer base, you may think about ordering give-aways from places like http://www.bigpromotions.net. Mugs, calendars and post-notes are a way to keep your business name around in your customers office or place of business. Proces for give-aways can range from 25 cents to 3.00 depending on your budget.
Whatever methods you decide on to use, you need to advertise in some manner to get your small business up and running. Experiment and see what works for you.
Michele Graham-CEO and owner of Professional Healthcare Management has 41 years in the healthcare industry. She writes about business issues in all businesses and the healthcare field as well.