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A Revolution In Automotive World: Mercedes Benz World


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Mercedes Bens World, located at the Brook lands racing circuit site, offers a day full of fun and learning to its visitors, on its 155 acres spread. It allows a one of a kind experience to the laymen who can simply walk in, know more about their favorite automobile company and have a good time. One of the best attractions of the site is its display of cars; ranging from A class to S class, it has over a hundred models.

Though they are all aimed at bringing the brand closer to its consumers, for a couple of reasons, this largest of the 5 Mercedes Benz Worlds, is also unique. This building has an interesting historical dimension as it is built on the area where the opening race of Brook lands took place in 1907, which was won by Mercedes. The hands on driving experience will be available on the 2.5 km handling circuit and the 4.04 hectares off road terrain course. Mercedes Benz is the first automotive manufacturer, to have come up with such a centre in the U. K.

A new addition to the extravagant world of Mercedes Benz is a new state of the art complex that houses a virtual world for visitors to experience. To retain its value and customers, every automotive brand today has to lend an edge to its competitors as put across by the head of the Mercedes group. Due to the increased standards and improved designs and technology, distinction has become necessary among the different models.

The popularity of the customer centers can be gauged from the fact that it has a footfall of about 300.000 visitors every year. According to the president and CEO of Daimler Chrysler, this center has been designed keeping the whole family in mind; rather than just car lovers. He further added that they aim to ignite a passion among the young, by sharing with them the historical facts and innovations that went into shaping the automotive industry. To add to it, the driving experience is not just limited to the grown-ups; the youngsters can too have a taste of it.

Setting up of a flood construction scheme has been a major positive development for the area propagated by the Mercedes Benz. After the inauguration of the Mercedes Benz World, a 24.2 hectare community park will be given back to Elm Bridge Borough Council as a reimbursement of the area. Re opening of the railway pass and restoring of many other sections around the area are some of the other works done by the company. Furthermore, the CEO likes to think that not only will the opening of this center contribute much to the lives of the locals and benefitting them; but also contribute towards enhancing the value of this historic site. He also says that he regrets the inconvenience caused to the local inhabitants and hope they will enjoy the facilities provided by the Mercedes Benz World and the Community Park.

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