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Advertising a classic car for sale, or offering a classic car for restoration.

Lisa Rob

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Advertising a classic car for sale often isn’t enough. If you’re offering a classic car for restoration, you need to know who to pitch it to, how to get it noticed and how to sell it.

If you’ve got a classic car for sale that you’ve either inherited, won at auction or worked on yourself, how do you go about getting a good price for it? The classic car market is a big one, but it requires careful navigation to get the best price you can. Make sure you consider a few basic points before going on to more in-depth research regarding your classic car for sale.

The first place to start is listing your classic car for sale in a few classic car magazines. Always offer a ‘or nearest offer’ (ONO) price because it reassures potential buyers that you’re open to realistic negotiations. Provide a telephone number so that you can sound out potential viewers – beware the browsing enthusiast. Lots of classic car buffs would like to get a look at an unusual or special edition motor and have no qualms about turning up without the intention of buying!

If you’ve been involved with classic cars or classic car restoration for a while, it’s likely you know lots of other people who have an interest as well. Make sure you let people in your circle know you have a classic car for restoration and ask them to pass on the information. You may have something that a friend-of-a-friend has been looking for, so never underestimate the power of word-of-mouth when it comes to putting up a classic car for sale.

Consider the condition and interest of your vehicle. Is your classic car for sale fully restored? It might be worth taking it to motor shows to try and attract interest that way. If you have interesting documentation that adds a story to your classic car’s history, you may find enthusiasts drawn in despite of themselves. Any interest surrounding your car is great publicity and adds value to your classic car for sale.

Documentation is always important, whether you have a fully-restored classic car for sale or you’re offering a classic car for restoration projects. A buyer will want you to provide evidence for the work you’ve done, the materials and parts you’ve bought and what kind of work remains to be completed. Don’t worry about being completely frank here: remember that if someone is interested in buying your vehicle for restoration, they won’t be looking for something that’s practically finished.

With a little research and word-of-mouth, there’s no reason why putting up your classic cars for sale shouldn’t be a profitable enterprise. Just make sure you put yourself in your potential buyers’ shoes when thinking about how to go about offering a classic car for restoration: where would you look, what would you pay, and what would convince you it was a great purchase?


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