Auto Classifieds -- Online or Off?

 


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Auto Classifieds are a great way to sell your car. But you have a choice now to sell online, offline or a combination of both.

Let me just give you a few quick pros and cons that should jog a decision.

The Advantages of Online Auto Classifieds

  • wide coverage
  • nice pictures possible
  • more space for description
  • usually can be found from a search engine
  • run it till you sell more common
Disadvantages:
  • search means customer usually searching for that exact car or near to it - misses buyers who chance on your car
  • depends on traffic of site as too whether your ad is seen
  • lower trust from internet based advertising
  • Misses non-internet people

The Advantages of Offline Auto Classifieds

  • higher trust factor
  • picks up online and offline buyers
  • no computer knowledge or site technology to interfere with the buying process
Disadvantages
  • pictures expensive
  • less room for description
  • may miss ‘online only’ buyers.
You may be able to think of a few more. Now for some facts. The six cars I sold last year, were all advertised in online AND offline auto classifieds, and were sold for the price I wanted. Three were sold from online classifieds and three from offline.

So from this statistic, the solution would seem to be - spread your message across both mediums.

Well that's it for now.

Happy Selling!

Graeme Sprigge is an automotive writer. His website http://www.sellmycarforcash.com has numerous auto articles. For an article on how to write a classified ad, read http://www.sellmycarforcash.com/sell-my-car-articles/
how-to-write-car-classifieds-ad.html

Copywrite 2005 Graeme Sprigge - Reprinting Permitted With This Resource Box Included

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