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What Do You Want in a Video Production Company?

Edmund Brunetti

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When you have a story to tell or a brand to promote, you want a production company that can do it all and do it better than anyone else; someone who can handle anything from a commercial to a video to a full-length feature film, and create a finished work that can attract millions of viewers. A video production company in London, or anywhere in the world, should have a showreel that demonstrates it can deliver the goods.

Commercial production in London attracts the best talent that makes headlines and collects prestigious awards. These professionals produce content that’s seen on major broadcasting outlets including the BBC and A&E. Their clients can expect work that brings in viewers and turns profits. These professionals work in-studio and on location in any part of the world, and can turn a project around on a tight deadline. Clients in video production in London expect, and can get, exactly the people they need to put together exactly the project they’re looking for.

The creative professionals in these companies know every facet of the production process inside and out. They’re masters of development and post-production. They’re animators whose skills range from 2D and 3D to virtual reality. Content can be highly photorealistic and incorporate particle effects, fluid dynamics, and motion graphics. A 3D model of an object, a creature, or a character can be taken to highly realistic texturing and high resolution rendering. This work lends itself to some of the most attention-getting films and commercials being produced today

Virtual reality is the next big frontier into which these experts are moving. In virtual reality, a simulation of a three-dimensional image is generated by computer. The user can then interact with the simulation in a way that is convincingly real or physical through the use of electronic equipment such as a helmet or gloves containing special sensors. The aim of virtual reality is to enable its user to experience any time, place, or activity by means of content stored and processed in a computer; to convince the user that he or she is in a place where they’re not, or doing something that they’re not really doing. It’s illusion that takes on the qualities of reality. Virtual reality production in London covers all the bases with filming facilities that bring all the latest creative skills and production techniques into play. Their content is accessible to all visual media for a 360 experience.

Whether a client is looking for material to be used in an in-person event, or online or in an app, the creative teams of London companies can deliver a truly immersive experience. The team at Yellow Pill, for example, has its own Blackmagic 360 camera rig, custom-built; the footage that it produces is of genuinely cinematic quality.

The video production teams in London possess the skills and technology to create whole realities on camera or in a computer, for any creative or commercial purpose. Call on one of them today and see what visions they’ll conjure for you.

Yellow Pill is a video production company in London which offers a great commercial production service, among other video services.


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