Advertising photography, unlike other offshoots of photography, is simply not about beautiful pictures or about capturing beauty in your camera, in the traditional way. Neither it requires models to pose like they pose in fashion photography. It is about capturing in the camera, real life moments with the right expressions. In this article, we are going to look at what figure works best for models and how can you use it to give that much required natural look in the photographs.
If you are a model or aspire to be one, and if you are interested in advertising photography, then you have to forget the perfect pose - I mean the one that they do for fashion photography or one that is best suited to the ramp. This is all about life - life of the common person - or more specifically life of the target audience for whom the photographs are clicked and the campaign is made.
If you don't have a perfect figure - the one that the super models flaunt - then feel blessed because that is exactly what is required in advertising photography. As I said, this is more about depicting life, hence the closer your figure is to that of an average person, the better are the chances of your being taken in for different kinds of projects.
For instance, if the campaign is about nutritious soups, where they want to portray a regular home maker who would not settle with anything less than the best for her kids, your clients would need a model who has motherly looks and the figure of an average middle aged woman. A super sexy woman showing skin in skimpy clothes would be a gross mistake. Therefore, rest assured that for advertising photography, you don't really need the perfect figure. Rather, if you have a figure that is closer to the average figure of your target audience, then thank your lucky stars.
About The Author: Jack White is a specialist in Advertising photography and other kinds of photography. He has worked in close coordination with many an expert commercial photographer of UK and other countries. In his works he is presenting some of his observation on the role of commercial photographer in advertising photography.