They are smaller, but they perform greater tricks than the colossal, tripod stand cameras of the yesteryears or the more recent film cameras with optical viewfinders. Yes, Dave Etchells, owner of the Imaging Resource website Imaging-resource.com rightly says: “Digital has reawakened photo enthusiasts’ love of photography again”. ‘Digital cameras’ or ‘digicams’ as they are fondly baptized by the generation-y, have the perfect blend of technology and artistry to capture the beauty of any moment effortlessly. From professional-like digital single-lens reflexes, to megapixel sensors (megapixel: a measurement of a picture's resolution. ), from ‘point-and-shoot’ attributes with 3- and 4-megapixel to Optical Zoom features, they have truly enriched the world of everyday snapshot photography as well as that of graphic communications.
Using no traditional film and record images on a memory chip, the digital cameras manufactured by various market-leaders are providing consumers, professionals and cinematographers with the sheer ecstasy and delight of taking brilliant color snapshots that will last for a lifetime. Yes, if you are a photo-enthusiast of this generation, you would definitely like to go for cameras that create awe-inspiring pictures with vibrant colors at the touch of a button without having to wait for the elaborate, time-consuming photo-processing sessions at the lab. At the same time, you would also crave for the brilliance of imaging technology and professional-quality photo prints with the freedom to crop and edit high-resolution pictures with 4.0-5.0 megapixels and more. Wonder why professionals who used to adore the ‘legendary’ film cameras have switched to digital models? Why won’t they, if the digital technology gifts them with cameras that instantaneously capture moments depending upon image size, file format, media type, that store endless images as digital files on reusable memory cards or discs? Besides, won’t an everyday snapshot taker love the idea of uploading the pictures to an online photo-album site to share with the geographically remote, and of downloading image files to his computer for printing on his home printer? The Digicams allow you to do all this, and much more that cannot be discussed with full potential in a single article like this.
So to speak, Eastman Kodak Company, Canon, Sony and Nikon happen to reign the realm among professional photographers as well as among casual snapshot takers globally. The feature-rich digital cameras manufactured by these companies have received global attention from users who cherish the activities of taking, sharing, printing and viewing images for memories, information, and sheer entertainment.
Now, who wouldn’t want to keep 1500 and more of his treasured memories right at his fingertips, when these cameras are around? And yes, ‘staying connected’ being the buzzword of today’s times, anyone would want to explore the freedom of ‘wireless photography’ that lets him print real pictures at home, share albums instantly with friends and family around the world as well as transfer pictures and videos to computers without USBs (classic example: the KODAK EASYSHARE product range).
No wonder, the sales pitch of digicams are soaring every year, for which the Photo Marketing Association, US has commented: “Digital cameras are expected to continue their growth in 2006 before reaching their peak at the end of that year or the next”.
However, let these trade statistics bug the market-research analysts. The photo-lovers are delighted to share their world right from the palm of their hands with these wonderful cameras. Let them be so, for years to come!
Lopa Bhattacharya is a content writer/developer working for various overseas corporate website projects, CD-Rom presentations, brochures, flyers and other communication materials). Has worked on numerous SEO copywriting projects on varied themes ranging from travel, hotel industry, photography, web design and software development to US-based clubs and network communities. Was previously an editorial associate for the news, culture and entertainment portal based on the life and times of Kolkata.