I want to talk about how to sell beats online using a mailing list. Remember that beat selling can be easily achieved by any level of marketer as long as you have some tight beats. Having said that, I suppose the first tip I will give you is to work on your beats. . . I didn't even bother trying to post my beats online until I was sure that my music was as hot as it could be.
I think that email marketing is widely underestimated when it comes to producer's trying to sell beats. . . The truth is, I make most of my money from my mailing list and I would hope that you can too.
The trick is to gather the right emails from the right people. Personally I like to add every single new client I get. . . The fact is, if they've bought from me before then they're definitely going to consider buying from me again. I make it easy on them by getting them to join my mailing list and keeping them updated when I post new beats (always free download).
The best part is, a lot of those people on my mailing list choose to buy beats from me again and again! It's not uncommon for me to send out an exclusive discount to my mailing list or an exclusive deal. They love being let in on good promotions especially if it's only accessible to list members.
Though most producers online like to say that giving away free beats is the best way to grow your mailing list, I've found much better results slowly gathering the emails of new clients. Sure, I only get a few emails added per day instead of hundreds per week, but the emails are so targeted that I end up making a lot more money in the long run. The people who want freebies usually won't buy, though it might be worth it to add them in there just for the added promotion. It's up to you to decide, really, but you'll see more sales adding clients.
Hopefully this has helped you because I know it helped me. It's a perfect example of the snowball effect because before you know it, you have a mailing list with 1,000 buyers on it and you're making money every time you send out an email.