Experts Use Ten Simple Concepts: #7; Have Something Proprietary


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Everybody has great ideas. The world is full of people with great ideas that have gotten nowhere. If all the ideas thought up and dropped were miraculously revived and made into reality, we’d probably have world peace, hungry children would be a thing of the past, our cars would be running on air without losing horsepower and there’d be about 14,000,000 new flavors of ice cream, most of which would suck, but, Girl! would we have some choices!

Truth is, one of the most conductive wires that our Creator installed in us was the one that goes to our lazy switch. You know, you get this outrageously productive idea and begin research and then you find some guy is working on the idea in Poughkeepsie so you figure he’s got more resources than you, and, hey, that bud of Maui Wowie looks pretty good, got a light? And that brilliance goes into the “Never To Be” pile while you, sitting in the dark from the electric bill you never paid, wonder why the world didn’t seek you out.

Chances are, you’re reading this because you really don’t have anything tangible to show for your life. Like me, probably everything you’ve created in life has been soundly rejected – no matter how brilliant was the idea.

Just an idea is not enough. People gotta see it. Okay, okay, I know, you’ve had those great ideas, you’ve made them live in the form of art, and music, and books and business proposals and defense motions, and people HAVE seen them and then said, “What?” and you’ve lost. The problem is you’ve followed the traditional route; you’ve put your heart’s work out there completely and asked people to evaluate it on its merits.

Big mistake!

The most important thing that I keep going back to time and again is perception. People won’t connect with what you offer unless someone else – an authoritative voice - has first deemed what you have as valuable. But there’s a way to get around this. Remember, if someone cool was really behind your work, you wouldn’t be reading this.

First I’d like to make it perfectly clear that I am not a Lawyer. Nothing stated in these articles should be construed as legal advice. And I’ll be the first person to tell you, if you’re foolish enough to follow directions you get from the Internet without checking with someone who knows better, then…well, let me tell you about my consultation services to help you get within the top 100 choices from the Publisher’s Clearing House Sweepstakes (TM? – See, I do try. ). If you haven’t figured it out by yourself, I offer nothing, nor do I claim to offer anything of value, except the word “perception. ”

In fact, what got me into this chapter was I tried to patent the word “perception. ” This too was one of my failures, but what it did was teach me how life works. I learned you can’t patent a word but you can Copyright a series of words, and you can Patent an idea.

(That’s a warning, Buster! If I see this for sale as an e-book by anyone but me you’re gonna be praying to meet Johnny Cochran’s clone. )

I also learned that you can take any idea, sketch it out as a diagrammed invention, put some descriptive phrases in writing and submit it to the Patent Office and, after paying a nominal filing fee (Look, I never promised my advice wouldn’t cost you money!), receive a “Patent Pending. ”

Of course it’s not THAT easy. It’ll take you a good evening’s work to get it together.

Basically, this means someone will look at it as soon as you’re ready to submit a complete Patent Application and pay a lot of money. But in the meantime, you’ve established a date where YOU ARE THE FIRST. Even if you’re not, it’ll look that way to the untrained observer. And remember also, your primary clientele will most probably be untrained observers because they’re not the experts. But, once again, I can’t stress the importance of honesty. I have stressed that before, haven’t I? Maybe not, but trust me on this one; when all else fails, be honest.

The idea is you’re letting the world know you got a smokin’ idea and WILL be rich from it and YES, IT’S WORTHWHILE because the PATENT OFFICE is examining it. This is called Instant Cachet.

You only need one patent pending to boost your perception in the eye of the beholder. Then, it’s a matter of carrying the acceptance letter from the Patent Office around wherever you go. When you’re hustling for work in your field (and you’re always hustling, aren’t you?), you can always flash it, “Yeah, as a matter of fact, I just got this from the Patent Office. ”

Just make sure you keep your thumb over the date.

Up until a little while ago, Drew thought he was just a hack. But then he tuned into and learned that his only job is to be the fullest Drew that he can possibly be. There, he learned, there are things that can come through him that cannot be matched by anyone. This is true with you, too. Is that a stretch for you high-powered executive types? Maybe not. . . check it out. And even if that doesn't excite you, he's sure you'll get turned on by the art that's there. If that doesn't work, you still may get inspired to drop the whole corporate shebang and run away to an island somewheres. Trust Drew. He's the Expert!


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