BUSINESS CARDS. Do you include your card with every mailing? Do you give two of them to your prospects and request that they pass them on? Is it a creative photographic card, or does it imitate the millions of ho-hum cards which are rarely remembered (or tacked up on a client’s desk bulletin board)?
SPEAKING ENGAGEMENTS. Your prospective photobuyers will see you in a leadership role as you present a luncheon talk, seminar, or trade show presentation in front of a room filled with prospective clients. Increase the visual impact by enhancing your delivery with your personal photography. Join local and national organizations that can help you improve your speaking performance and keep you informed about the opportunities open to you through public speaking.
NETWORK. Develop a vital list of inner-circle contacts in the industry. Keep your list up-to-date, and keep these important persons up-to-date by contacting them regularly with news about your accomplishments, future travel plans, latest credits.
PUBLICITY. Not paid-advertising, but publicity. Which is free. Maintain a local, regional, and national list of camera columnists, camera clubs, photo schools, photo organizations, photo workshops and seminars, photo magazine editors, newspaper and newsletter editors, and freelance photo writers. According to the latest BACON'S PUBLICITY CHECKER there are 6,108 trade magazines published in the United States and Canada. Make a media person's job easier by preparing a well-edited news release of interest to his/her audience, involving your photographic activities, accomplishments, projects, appropriately targeted to their interest areas, that fit your coverage areas.
AUTHORSHIP. Pulitzer prize-winning essays aren't required by your trade publications in the photography field-just a down-to-earth 750 to 1500 words that will bring new insight to readers. You no doubt have a slant, tip, or an opinion on some subject of vital interest to other stock photographers. Share it with them. If you discover you have writing talent, publish a small newsletter and multiply your exposure. For more info: http://www.ezinearticles.com .
JOIN. Crank up the synergy at local, regional, and national organizations such as ASPP (American Society of Picture Professionals, 117 South Saint Asaph St. , Alexandria, VA 22314; 1- 215-383-6300), ASMP (American Society of Media Photographers, 150 North Second St. Philadelphia, PA 19106). The exchange of ideas, tips, first-hand accounts, and new trends more than pays for membership costs.
Pete Silver, marketing specialist and professional speaker, is a former photojournalist whose work has appeared in NATIONAL GEOGRAPHIC, TIME, NEWSWEEK, THE NEW YORK TIMES, etc. He co-authored the book, “Secrets of Sales Champions. ” He can be reached at 561-674-2244.