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Lisa Young 
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Lisa Young's Business Articles

Direct Sales Success Make Yourself Scarce!

(July 12, 2008)  I love Seth Godin. My bookshelf is crammed full of his works (my virtual bookshelf, too). Today I think I read the best thing he ever wrote - and it wasn't even from one of his books. Seth wrote a blog post that talks about creating true scarcity and leveraging it appropriately. This hits at the ..

In Direct Sales Ditch Your Frank List and Use Target Marketing

(July 07, 2008)  For most of us in Direct Sales, 10 new recruits equals a promotion - either for someone in our organization, or for ourselves. Sometimes it equals qualifications for a special incentive - perhaps a trip to some exotic locale, or maybe some designer jewelry. Most of us, who follow the out-dated ..

In Direct Sales 5 Secrets to Fill Your Calendar Without Over ...

(June 21, 2008)  With the grim economic outlook, some direct sales consultants are pulling out their hair trying to secure bookings and keep their calendar full. Some of the most experienced consultants are scrambling, buckling down, and “getting back to basics" in an effort to fortify their fading calendar. .

In Direct Sales - Recession Proof Your Business

(May 28, 2008)  "Buyer's Market, Seller's Market - It's always a Realtor's Market" These are the words my trainer said to me when I was studying for the Utah Real Estate Licensing Exam over 10 years ago. The same holds true in any niche where you're offering services, and that's one of the reasons I strongly ..

In Direct Sales - Create a Cult-Like Following With Mind Con ...

(April 13, 2008)  Since the re-release of Mark Joyner's book, MindControlMarketing, a tempest has been brewing over the controversial “missing chapter" titled, Brainwashing: Genuine Mind Control in the Extreme. Mark takes 12 little pages, and blows the lid off what it takes to create a cult-like following - in .

In Direct Sales - Big Results One Rung at a Time

(April 10, 2008)  I took my kids to the park today. My baby sat in the baby swing and had a blast, until big brother decided to run off to the playscape. Naturally, little brother just HAD to go along. So out of the swing, and up to the playscape we trot. I was trying not to be an overprotective mom. I heard ..

In Direct Sales - Get Yourself a Herd

(March 27, 2008)  Get yourself a herd. - Dan Kennedy You offer products and services that you believe are the best in your industry. There are tens, hundreds, maybe even thousands of people who have used your products and services and believe, just like you do, that what you're offering is the best to be found. ..

In Direct Sales - Time Management Is Money In the Bank

(March 23, 2008)  You wake up, try to get showered and dressed before the kids wake up. Then you prepare breakfast, get them bathed, dressed and ready for the day. With any luck, you might manage a few minutes of time for yourself, but in general, the direct sales/home party consultant has a lot more on their plate ..

In Direct Sales - Assume Bookings For Best Success

(March 11, 2008)  The consistent complaint I hear from home party consultants is the desire to increase bookings both at and away from shows. Consultants acknowledge the importance of bookings, are willing to “do anything" in order to get bookings, yet sometimes it's the simplest things that prevent us from ..

In Direct Sales - 3 Tips to Build Your Brand From Jay Abraham

(February 26, 2008)  If you look at the greatest leaders in entrepreneurial sectors they are normally the entrepreneurs and businesses who engineeer the maximum quantity, quality and consistency of breakthroughs in marketing, strategy, innovation and management. - Jay Abraham As Rich Schefren's StrategicProfits Live ..

In Direct Sales - 10 Things Every New Consultant Must Do

(February 25, 2008)  Regardless of your company, your product, your location or your ability as a salesperson, there are a few things that every network marketer should be doing. I'm addressing this article to new direct sales consultants, because they are most likely to take advantage of it, and make it soar. In no ..

The Best Product Your Company Offers Is You

(February 04, 2008)  Forget about the latest and greatest body cream, scented candle or wonder drug. Your company's best and most distinctive product is YOU. That's the truth. Your customers can go ANYWHERE else and buy a candle, body cream or wonder drug - unless you're the only rep in your company. You have to ..

In Direct Sales - The Power of Three Can Explode Your Business

(January 22, 2008)  In a recent assessment of consultant sales, one of the major players in the Home Party industry made a staggering discovery: just three more attendees can dramatically increase the average ticket sales and average show sales of a party - even if all the attendees don't buy a thing! At a leadership ..

Tips for Bookings That Hold - Calendar Control

(January 21, 2008)  One of the things I hear a lot as a trainer is “how do I get more bookings on my calendar?" or “I wish I had more bookings". Let's be frank. This might sting a bit, but as a trainer, I'm encouraged to ‘motivate’ my team. Chances are when you say “I wish I had more ..


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