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Neil Sagebiel 
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Neil Sagebiel's Business Articles

A Lesson on Brand from Johnny Cash

(January 18, 2007)  “B to B” published a resource guide that included a section titled Top Brands. It contained a list of 10 brand titans: American Express, Dell, FedEx, GE, Google, IBM, Intel, Merrill Lynch, Microsoft and UPS. Certainly, these companies would be a logical starting point for a discussion ..

The Importance of an Elevator Statement

(January 18, 2007)  “Please, God, don’t let me follow the police officer. " It was career day at Floyd Elementary School and I visited my daughter’s kindergarten class to explain what I do for a living. It was my Dick Van Dyke moment. For those of you who are relatively young or haven’t seen ..


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