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(January 15, 2009) Every few years it seems the marketing industry rediscovers the “revolutionary" concept of in-store advertising. Despite the tremendous evidence of how effective it is in guiding customer purchasing habits, most businesses continue to rely heavily on traditional television, radio and print ..
(September 20, 2008) Corporate logo shirts are a good way to emphasize your company brand at a trade show, but why not use them as a giveaway product to generate more leads and increase your ROI? Simply handing them out to everyone who walks by isn't going to gain you the leads your company needs to grow and expand. ..
(September 15, 2008) We've all heard the saying “seeing is believing" and the concept doesn't apply any better than when you're trying to market your product. A powerful, imaginative display that's on budget and on target can make the difference between profit and loss for your business. An attractive custom ..
(September 14, 2008) For centuries artists have chosen canvas as the material to showcase their masterpieces. Prior to the 20th century, linen was used to make canvas when cotton wasn't in common use. The surface of canvas is not perfectly smooth; therefore the texture has an effect on each painting when it's applied. .
(September 14, 2008) You may have the best store in the world, but if your display windows are bland and boring, potential customers will walk on by. Window graphics are an easy, eye-catching way to bring customers in to your business. If you're unsure how to implement display signage, consider hiring a company that ..
(July 31, 2008) Often volunteers are asked to place political yard signs at specified locations for a candidate but are not provided tips on the best way to place them to maximize their effectiveness. Utilizing some important tips can increase the visibility of the sign and improve the chances of people ..
(July 31, 2008) Creating an effective political sign is an important factor for any political campaign. Having the correct size and color combinations and a minimal amount of wording are always important, but there are other strategies involved to make sure campaign signs are able to have an impact on voters. ..
(July 17, 2008) Even small companies find themselves operating on a global scale. It is becoming less common for everyone on a team to be in the same building. One team member might be working in another company office across the country. A second could be a contractor working on another continent. A third could ..
(July 17, 2008) More workers than ever are working from home or other remote sites. This trend has historically been driven by improved technology that allowed workers to do many of their office functions from home. Recently the move has accelerated, driven by a desire to reduce traditional commuting because of ..
(July 14, 2008) Providing fiber optic services to defense clients is not like working with a commercial customer. Military standards sometimes differ substantially from commercial guidelines and improper training will lead to improper installation which can mean lost contracts. Military Experience Only: When ..
(July 13, 2008) While campaigns to bring in new customers are a very important way to use a company's advertising dollars, encouraging repeat business shouldn't be forgotten. Returning customers can help provide some consistency to revenues but also, people who like a company or business enough to shop there ..
(July 13, 2008) Any time a school group or team wants to hold or attend a special event, there's usually fundraising that needs to be done in order to make it happen. Since so many school groups need to raise funds, the ideas need to be easy, effective, fun, and most importantly - profitable! Here are a few ideas ..
(April 20, 2008) Inexpensive laser engravers have opened up an exciting new small business opportunity. For a fairly reasonable startup cost, you can run a profitable business right from your home making personalized products with laser engravers. Customers are the life-blood of any business, and no matter how ..