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John Main 
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John Main's Writing & Speaking Articles

Web Writing Part 1 - What Is The Biggest Mistake In Writing ...

(August 26, 2007)  Impressing instead of communicating. Successful web writing is not about impressing your readers with long and complicated words. In fact most readers are comfortable with a grade 7 reading level (12-13 year old). Note: adjust your writing level up if your subject is for scientific/engineering ..


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