Imagine this scenario: You've just finished your first book. You are thrilled beyond measure. Fantasies of best seller lists, limo rides in New York, and appearing on Oprah dance through your head…
It's a beautiful dream.
However, that dream can turn into a nightmare of wasted money and disappointment if you don't know how to market your masterpiece.
In fact, according to industry insiders, some new authors sell between 40 and 100 copies of their books. Yes, you read that correctly.
However, many new authors sell thousands of copies of their books. Mark Victor Hansen and Robert Allen of Chicken Soup fame sell millions of copies of books each year.
What's the difference?
Strategy and marketing skills make the difference between having cases of unsold books sitting in your garage and creating a media empire. If you don't know what to do with your book once it is written, it will be pretty difficult for you to sell many copies.
Thankfully, there are resources available to help you with all the facets of marketing your book successfully. There are many different techniques that you can use, depending on your personal strengths and preferences. There isn't a cookie cutter approach to book sales that you are required to follow.
In fact, if you know some of the most common book marketing mistakes, you can avoid them, saving yourself from wasting time and money.
Review this list carefully. Authors who don't sell many books:
Now that you know what not to do, you can research the book marketing techniques you need to successfully sell your book. Many resources are available at your local library and on the internet.
When you spend as much time planning the marketing of your book as you spend writing it, your book sales will make your dreams come true.
Want to know 8 more book marketing mistakes you can avoid? Grab your free ecourse at www.BookMarketingBlitz.com Lynne Klippel is a publisher, author and book shepherd who specializes in helping authors write business building books.