Why I Prefer Article Marketing to Pay Per Click Advertising

 


Visitors: 114

Don't get me wrong. I think that pay per click is a very important part in promoting your online business. However, especially when you are just starting out, I will always prefer article marketing over pay per click. Let's take a look at why;

Pay per click costs money and article marketing does not. Ok, so a lot of people will then argue that article marketing also costs you something, and that is time. Fair enough, but then I can throw it back to you and say that ppc also cost you time. You still have to do the keyword research, group your ads, tests your ads, write your ads and continuously monitor your ads. So let me rephrase my previous statement;

Pay per click costs you time and money and article marketing only costs you time.

Pay per click looks like an ad while article marketing doesn't (if written correctly). Let's face it; people in general are always weary of ads. No matter how targeted your ppc ad is, the prospect is always going to be on guard when he or she clicks on your ad. This does not mean that they ultimately won't purchase anything from you, but that it will always be a difficult task to sell or pre-sell someone that has been referred to your site from an ad.

Article marketing is different in that the prospect usually finds your article through organic search or other websites that your article is on. They are then not offered anything to buy yet. Instead, they receive some information to solve what ever problem they have.

By the time they have reached the link to your website at the end of the article, they already have some kind of indirect relationship with you, and generally feel less guarded to purchase any of your products.

Pay per click campaigns generally bring in a high amount of impulsive trigger happy mouse clickers. These types of visitors will visit your website out of curiosity, and then hit the back button straight away. You can only imagine how much money has been wasted.

Article marketing again is different. Traffic resulting from your articles is generally from visitors that want more from you. They enjoyed the information your article had to offer them and want you to provide them with more. You can see how this could turn into something very lucrative.

If you like to know how to use article marketing to generate high amounts of quality traffic, click here

http://articlemarketing.paultony.com is dedicated in providing you with the best information on article marketing.

(452)

Article Source:


 
Rate this Article:  0.0/5(0 Ratings)

Related Articles:

8 Reasons Why Article Marketing is Better Than Pay Per Click Advertising

by: Barry J McDonald (June 17, 2008) 
(Writing and Speaking/Article Marketing)

Pay Per Click Advertising and Article Marketing Compared

by: Joel Teo (August 29, 2005) 
(Internet and Businesses Online/PPC Advertising)

Pay-Per-Click Marketing: How to Waste Your Advertising Budget

by: Dan B Cauthron (March 14, 2005) 
(Internet and Businesses Online/PPC Advertising)

How to use Pay Per Click Advertising (PPC) in Internet Marketing

by: Andre Sanchez (May 26, 2007) 
(Internet and Businesses Online)

Website Traffic - Why Article Marketing Blows Away Pay-Per-Click Marketing

by: Fabian Tan (March 07, 2008) 
(Writing and Speaking/Article Marketing)

Digital Marketing Advice for Small Businesses - Pay Per Click Advertising

by: Steve Went (August 28, 2009) 
(Business/Marketing)

Pay Per Click Advertising Strategies In Determining Keyword Phrase Value For ..

by: Stephen Kavita (July 28, 2010) 
(Internet and Businesses Online/PPC Advertising)

Pay Per Click Advertising Tips - 3 Rock Solid Pay Per Click Advertising Tips

by: Gary Baker (March 26, 2008) 
(Internet and Businesses Online/PPC Advertising)

Cost Effective Paid Advertising Thru Search Engine Marketing, Pay Per Click ..

by: Adrian Lee W.J (December 17, 2005) 
(Internet and Businesses Online/PPC Advertising)

Optimize Pay Per Click Advertising In Relationship To Search Engine ..

by: Stephen Kavita (July 19, 2010) 
(Internet and Businesses Online/PPC Advertising)