Accountants need more than a brick and mortar office. They need an effective communication channel that can help them reach people looking for financial advice.
To get an unmatched competitive advantage, an accountant cannot afford to rely only on word-of-mouth publicity or referrals. They need a marketing tool that will help them proactively seeks clients. And a professionally designed accounting website is your best bet to impress a potential client.
Let’s take a look at must have features in your accounting website design to promote your accounting services.
1. Professional Website Design
Professional design is not only beneficial, but it also helps your accountancy firm stand out in the competition. Your potential customers are not just visiting your website for contact details. It is quite common for consumers to compare your website with your competitors to decide which best suits their need.
A professional website design helps you make a good first impression which is a crucial step in gaining customers. Your accounting website is an immediate reflection of your business. An unprofessional website design will give the customer a feeling that your services are outdated.
2. Secure File Transfer
Customers are required to provide lots of sensitive data to accountancy firm. The best business practices tell email is not the safest way to exchange sensitive financial data. There are several secure file sharing tools available that can be easily integrated with your accounting website. These tools provide 256-bit encryption and do not force customers to create login ids and passwords to share files.
3. Comprehensive Service Pages
Accountancy firms are known to offer a wide variety of financial services. Your accounting website needs to clearly mention the services you offer. If you are offering accounting related services, tax, investment, property or any other financial services; all that information needs to be clearly displayed on your website.
You also need to mention why your services stand out. The services should be easy to find and the content should be easy to understand.
4. Case Studies & Testimonials
Case studies illustrate how you helped your clients to solve different tax problems and managed their accounts. Testimonials are helpful in building trust and credibility. They work at a personal level and are highly effective to influence your target audience.
5. Industry body Certifications
You need to display information about industry related certifications that you possess on the website. You can display logos of these certifications on your website to build credibility. Examples of certifications and industry bodies are XERO, MYOB, and Tax Practitioner board.
A blog can be an important inclusion in your website to engage customers. You can focus on providing tips and information on trending financial topics which will help you establish thought leadership in the domain.
But, including all these cannot just ensure your audience will prefer working with you. You need to make sure the information is displayed clearly. In a nutshell, you should focus heavily on your accounting website design. A better user experience means a long-term visitor and higher conversions.
99MediaLab, one of the leading web design agencies, with a team of expert website developers and web designers providing mobile development, eCommerce website design, and also online marketing solutions and services such as Local SEO, PPC, Email, and Twitter marketing services for accounting firms, medical professionals, moving companies, and small businesses in Northern Virginia and the rest of the US. To learn more about our services, visit http://www.99medialab.com/services-overview/.