We live in the digital age today where everybody wants to be connected to everybody. The internet has brought all of us a little closer than we used to be and the role of websites in this digital revolution is immense. While some people might speculate that the popularity of websites has decreased with the advent of smartphones and mobile applications, business organizations don’t agree with this speculation. Web sites are still as mandatory as they used to be for business organizations, both big and small. Websites are an effective means of communication for businesses to stay in touch with their customers and maintain a strong online presence.
Web design is not just about appealing visuals, content and navigation; it is in fact more than that. It includes a lot of strategies and technicalities that will collectively drive the website’s traffic. If you are a small business owner and planning to hire a web designer to design your website from scratch, this article is for you. The article includes a list of tips to remember during web design for a small business.
1. Keep it simple, keep it clean
Whenever someone visits your website, he/she is definitely hoping to get some information in return. If your website is too cluttered or if your website’s structure and navigation is too confusing to understand, visitors are certainly going to be disappointed. Right from the home page to the contact us page, web design for small business must be simple and clean. There shouldn’t be any form of content overload, your value statements have to be clearly defined, images and graphics must be used appropriately and navigation has to be as simple as possible.
2. Optimize for Search Engines
Ranking high on search engine results and making your site easy to be indexed by Google is very crucial to get high traffic. SEO is an integral part of web design for small business and provided there is good content and a proper SEO strategy, your website is sure to get a lot of traffic. Both on page and off page optimization has to be given equal importance and only white hat techniques must be employed to increase your traffic and reach.
3. Mobile Responsiveness
Making websites responsive to all screen sizes, is the need of the hour. Internet users today consume information from a wide array of devices, smartphones being the most dominant ones. Thus, web design for small business must include mobile responsiveness as a major necessity. Designing your site to be more responsive will help you rank higher in search engine results and also increase your engagement with the visitor.
4. Maintain an Active Blog
Content is king and without content any website is good for nothing. When visitors visit your site, they are looking for a lot of information and blogs are the best way to deliver valuable content to your readers. Design a clean and clutter free blog that is filled with content and regularly updated with current and relevant information. Simply put, blog is an integral part of web design for small business.
99MediaLab, a prominent website design company with a team of expert website developers and web designers providing services like mobile development, eCommerce website design, and also online marketing solutions and services such as Local SEO, PPC, Email, and Twitter marketing services for small businesses in Northern Virginia and the rest of the US. To learn more about our company, visit http://www.99medialab.com/about-us/.