First impressions often leave lasting impressions. Impressions also result in people’s perceptions. There goes that age-old debate - “Perception versus Reality. ” I say that perception is someone’s impression of reality. And sometimes. . . no matter what is reality, you just can’t change people’s perception of a situation or thing.
Let’s define these words. . . (im
To make a long story short, “Yes, design does matter!”
Your website can ruin or build your credibility. Which would you prefer? People can judge how professional and/or serious you are about your business when they start looking at your website (or any other marketing materials they get their hands on). Online (on the Internet) you have only a few seconds to impress your visitors before they make a conscious decision to click away or click for more information. So help them make it easy to click for more information.
You should put the same effort and attention in your marketing materials (business cards, letterheads, postcards, direct mail, voice mail greeting, etc. ) as you do for growing your business. So if you decide to (re)build a website, remember that impressions online should compliment what you’d like your potential and current customers to remember you by. . . as if you had met face-to-face.
To illustrate the before & after on how Design Matters, download the full article
With over 100+ websites designed in the past 4 years, Maya Sunpongco is your Chief Imagination Officer for Design Insomnia , in San Diego, CA - an internet/web graphics firm that harnesses the “Power of Design to Communicate. ” She supports women-owned businesses and is a member of the National Association for Female Executives and the Professional Women’s Network .