There is nothing really specific that will make a site good. A website, as I mentioned before, is about expressing your ‘personality’. This is what makes a site interesting, because everyone has a unique personality.
If you are designing your website yourself, I suggest you learn some HTML before starting. I used HTML editor and didn't know the first thing about it. It has been a bit of struggle but there are some great tutorials online. Go here to learn everything you need to know about HTML.
If you are designing your site, HTML is the only code you should use.
A few other things to keep in mind when creating a website:
It must load fast. Otherwise, people will lose patience and click to another site. Anything over 10 seconds is way too long.
It should have a great headline and a great opening sentence. You have 10 seconds to get a person’s attention. Make sure you begin your site with the biggest, most compelling benefit you have to offer your visitors.
Keep them excited about your opportunity! I’m not talking hype here but give them visual images of what their future could be like if they join your opportunity. Every line should focus on what your prospect will gain by signing up with you.
It must be easy to read. Don’t crowd your site with too much info or make it hard for a person to navigate. Be consistent in your color, layout and design.
Be careful when using colored text or backgrounds. Again, it must be easy to read.
You don’t want any distractions from your message. This means no links on your front page to drive your visitors away, and no animations to distract them.
Ask for the sale! Create a sense of urgency by giving them a reason to join now!
Suggest “Bookmarking" your site.
Find a good hosting company. Your web host is the one who will present your website to the world. First impressions are everything! If a visitor clicks on your site and it’s down, or takes forever to load because of your host, what are the chances that they’ll ever come back? Slim to none! If you need help, I’ve mentioned a few good hosting companies in the resources section. You can also check with some of your teammates and see which ones they have had success with.
Know where your traffic is coming from, where they’re going on your site and how long they are staying. This will help you monitor your site’s effectiveness.
Constantly update your site with new material. Give your visitors a reason to come back! Keep your current information up-to-date and relevant to your target market.
Make sure you have a way to collect email addresses. This is the one thing your website MUST have. Most people will not sign up from their first visit and might never come back. You would have wasted your advertising dollars on them. But – if you have their email address – you can continue to contact them and develop a relationship over time. The percentage of people who sign up after repeated exposures to your offer is much higher! This is one of the most successful ways to create sales.
Stay focused on the main reason you created the website in the first place. Every aspect of your site should lead to your main goal, which is to have them join your team and become successful in Network Marketing!
By: Anne Ahira
Editor The BEST Affiliate Newsletter