The Importance of Title in your Website

Suresh Babu

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Most of the sites on the Internet have a Title tag like Welcome, Home Page, Flash etc is it a good practice? No. Almost all of the search engines give importance to the Title tags. Not only it makes sense to the search engines, it makes sense to humans who visit the website. The Title describes the website. The first thing human see is the URL and the Title. The title should describe the website. Title tag also plays a major role in the rankings. Most importantly the keywords should be in the title tag. If the website gives tips, resources, ideas have a title related to that or say what the website is all about.

Title tag is not the only source for good rankings but it is one of the thing which all major search engines and directories look for. The TITLE tag should be kept between 60 - 90 characters in length. Google currently displays only approximately 60 characters of the title - some engines display more. Keeping this in mind, keep the most important keywords at the beginning of your title. Our website title is Advertising Agency, Internet Marketing Sarasota Bradenton Florida.

It is always good to have unique title for each page. The title should be relevant and suitable for the page. We have relevant Title for all pages. When visitors search for your keyword, the search engines not only shows the URL, it also shows the Title and Description so that it is easier for the visitors to know if the website is relevant.

If I search for the term, ” Internet Marketing Bradenton” in Google. The Fox Advertising Agency is number one today. The result Google gives is as follows

Advertising Agency, Internet Marketing Sarasota Bradenton Florida

Advertising Agency, Internet Marketing Bradenton Florida. Providing powerfulMarketing Solutions around Bradenton, Sarasota Florida. - 38k - Nov 28, 2005 - Cached - Similar pages

If you notice here Google not only shows our URL, it also pulls up the Title and the Description from our website. By having the title and description visitors are able to know what this website is about and what our company offers.

Having title in the Website is not only Search Engine friendly, It is useful for Visitors. Google says to build a Website for the visitors not for the Search engines. So let's build websites keeping visitors in mind.

The Fox Internet Marketing Solutions
A Division of the Fox Advertising Agency, Inc.
9114 58th Dr. East, Suite 103
Bradenton, FL 34202
Phone: 941.758.2404
FAX: 941.756.6484


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