Returning Website Visitors – The Basics


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As important as it is to get visitors to come to your website, it is even more important to have returning website visitors.

Returning website visitors are proof that someone finds your website useful. This is a very good thing for information providers or for those who sell goods and services. Returning website visitors who have bought from you once are easier to sell to than those who are stopping by for the first time. This is because you have already built a trusting relationship together, making them familiar and comfortable with your services and business practices.

Here are some tips that will help you snag returning website visitors:

Make Your Website Easy to Navigate:

One of the easiest ways to encourage returning website visitors is to make your website easy to navigate. Online users are easily frustrated. If they are having a hard time finding something on your site, they’ll click off and visit a competitor. Do your best to organize the navigational bar on your site, making sure that headings and category names describe content properly. You can also encourage returning website visitors by providing a site map or search bar which can be used to find the contents of the site.

Make Your Content Relevant:

The only way to guarantee returning website visitors is to have relevant content on your website. Instead of filling your site with flashy graphics and useless information on your pets, utilize the space to provide content that is relevant to your product or service. Tools, calculators, free downloads, informative articles, and industry news are all sources of valuable content to site visitors.

Keep Your Content Fresh:

If your content never changes, you will have a hard time getting returning website visitors. People want to see new content that is frequently updated. By providing new and fresh content, you are constantly encouraging returning website visitors. If this sounds like a lot of work, take heart. There are many things you can do to change the content without making a huge effort: begin a blog, write a regular newsletter, or offer promotions, coupons, and rewards. Monthly contests and prize giveaways are also a great way to encourage returning site visitors.

About the author: CR Posey, owner of CRP Marketing, owns and operates . Cliff Posey has also operated several other successful web businesses including Love Song Cards and Radio Career Consultants. The content in this article was developed from his experience in these businesses and his continual research into further business improvements.


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