The importance of RSS for marketing can no longer be disputed, but do we really understand all the benefits RSS brings to us as marketers, or really understand why we need to use it to get closer to our customers?
WHAT RSS WILL DO FOR YOU AS A MARKETER?
a] Get your content delivered without fail to all of your subscribers.
E-mail delivery rates are dropping, spam is everywhere and it’s getting increasingly difficult to get our marketing content read by our subscribers, prospects and customers. RSS is the way out.
b] Increase your web traffic and your online visibility.
With more and more sites competing for business every day, you need to do everything in your power to increase your online traffic, and RSS will help you get an upper edge.
c] RSS enables you to easily get your content published on dozens and dozens of other sites.
d] It will serve as a platform for ad sales,
e] It will provide advertising opportunities to promote your own business
f] It will help you get more content for your site without you having to write a single word.
WHY YOU NEED RSS, FROM THE END-USER POINT OF VIEW?
a] People want to receive content in a controlled environment where they are in-charge, not the publisher.
b] Delivering content using e-mail is becoming increasingly difficult, due to blacklists, spam filters and over excessive amounts of e-mail in your recipients’ mailboxes.
c] RSS allows you to deliver content beyond your e-zine, giving you more content delivery opportunities.
d] RSS is a natural tool for content syndication, which means easily and instantly delivering your content to hundreds of other content sources, thus creating additional exposure.
e] When using RSS to deliver all of your web site content updates, RSS will actually increase your web site traffic, thus giving your promotional messages more exposure.
f] People are afraid of subscribing to e-mail lists, which makes getting new subscribers difficult; RSS is a whole different story.
WHY SHOULD YOU CARE?
Either as an end-user or as business person, content delivery should be one of your top informational concerns.
a] As an end-user you cannot function properly without having relevant access to the information you need. Content delivery mechanisms affect your ability to access this information.
b] As a business person you must understand that your business success, among other things, depends on information, and in large on your ability to deliver it. Without the proper content delivery vehicles you cannot get content in-front of your target audiences, at least not in a relevant fashion.
RSS answers the needs of both.
Copyright 2005 Rok Hrastnik
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