Venturing into digital marketing might seem to be quite simple. But, it’s not the case so. Only through several rounds of deliberations, and brain storming sessions businesses could chalk out a solid digital marketing strategy. According to digital marketing experts, there are certain tactics to be followed to arrive at the best digital marketing plan that takes a business in a positive growth trajectory. These tactics dwell deeply on the operational aspect of the digital marketing as in the method of implementation, strategy to be followed, channels of digital marketing and the tools for measuring the success.
However, highlighted below are some of the most fascinating and success-centric components of a perfect digital marketing plan.
- Video Marketing
Video marketing has off late gained much prominence and is considered to be one of the best digital marketing techniques in the recent times. Why is it so? Nowadays, the dependence of technology has been highly immense and this has prompted people to stay online for long hours. In fact, nobody stays idle during the online presence. They tend to watch videos, listen to songs and engage in online conversations. Businesses can capitalize this online trend by uploading videos about their products/services in video uploading and sharing sites that command huge viewer base.
Video Marketing for Real Estate industry in Dubai
Let’s presume that yours is a company that builds and promotes luxury villa’s in the upmarket residential locality of Dubai. And, of course, your target market is ultra-rich people. Most specifically expats, CEO’s of corporates, technocrats, and business owners. Give such a sophisticated target audience, the real estate company can go about in creating a high-end visually appealing video of the ready-to-occupy villas in 3D-format and go ahead in marketing it in video streaming sites like YouTube and so on. Definitely, your target audience is bound to be tech-savvy and this gives you an upper hand in reaching out an increased proportion of your target audience. Seeking the assistance of digital marketing agency in Dubai is also a wise option.
- Pay-per-click Advertising
The craze for pay-per-click advertising is showing no signs of relenting. So, one can imagine the extent of its reach and potential. It’s amazing. Businesses can target the right audience through pay-per-click advertising. It is a kind of advertising technique wherein ads are triggered to the target audience based on preference keywords. The other crucial nature of PPC advertising technique is the bid that is being proposed for the keyword to be targeted. Higher the bid, more the visibility of ad.
Pay per click advertising for real estate industry in Dubai
Let’s presume that your real estate firm intends to sell all ten luxurious fully furnished individual houses within a span of 50-day time period. You think that traditional advertising will help you at this juncture? No ways at all. Keeping your foot in digital advertising technique is the right choice at this kind of juncture. And, that’s where pay-per-click advertising comes in picture. With this advertising technique, you have ample scope to target your niche audience. The beneficial aspect of pay-per-click advertising is the ad targeting feature. Business can define the prospects for whom the ad can be shown. In this case, it can be a prospect who is searching for the keyword “Fully furnished houses in Dubai” or even a couple of other closely associated prime keywords with good potential. The more you narrow down your target keywords, better the quality of leads generated. For businesses that are into real estate, PPC happens to be the cost effective option and conversion can be attained in a short period of time.
- Content Marketing
Content Marketing has emerged to be one the best digital marketing tactic in the recent past. With content marketing, businesses can promote the brand in grandeur. The popular content marketing techniques currently in vogue are video marketing, blog, and infographic.