4 First Steps to Email Marketing

 


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Email marketing is not what it used to be. Many people associate it with spam, and that’s not what this article is about. This is about honest marketing campaigns where you send people information with their permission as subscribers. Here are 4 steps to starting your own email marketing campaign.

Step 1: Create a Squeeze Page
A squeeze page is the little screen that pops up or slides over just as you are about to read a sales page or read about a product. It invites you to sign up for free newsletters that will give you valuable information as well as notices of discounts and promotions. This is a great way to up your sales percentage.

Step 2: Create a Newsletter
Newsletters are a way to communicate without the hard sell. You are also offering them information they may not have had before, and perhaps offer them a coupon or special deal. Because you are giving them something, when it comes time to purchase what you have to offer, they will think of you first.

Step 3: Create a Separate Promotions Package
Now and then when you are having a sale or promotion, send out a quick notice to your email marketing list. Title it, “Special Event, ” or “Advance Notification, ” or something else that will make them more likely to take action. And speaking of taking action. . . .

Step 4: Call to Action
At the end of your email marketing letters, make sure you invite them to go to your website, try your discount, etc. If you don’t tell them what you want them to do, they may not do it.

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