The Basics of Search Engine Optimization

 


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Gain High Ranking With These Principal Practices

Is your site not showing up in the top rankings? Are you entering in keywords that should bring you to your site? If so, your website can gain higher rankings with the principal practices discussed below. This will optimize the pages within your website for search engines.

Search Engine Optimization

Search engine optimization (SEO) is achieving top rankings in the search engine by building your website with the search engines in mind. Keywords are what searchers type in to the search engines search field to get the results they want. These terms are found according to a search engines logarithms or spiders.

Begin Optimizing

When you are first starting out, browse the web to see what keywords generate the best possible results for your businesses category. Use your research when developing your sites content. This means you should work the words or phrases into your content, placing keywords into each page. Be smart and nonchalant with the structure, you still want it to flow and be unique. Make sure that you are placing keywords in areas that make sense on the page. Do not “keyword SPAM” because this method will actually hurt your ranking.

Follow With Three Basics

1) All your links need to be linked to another page in your site. You want the spider to be able to crawl through your site and never find a “dangling link” or dead end. This allows the logarithm to flow and identify similarities in your pages. This also goes for external links; they as well need a place to link to. The key is to stay organized and to check and recheck your links.

2) Make good use of the title tag. This is the title of each page, found near the top. The titles should use some of the keywords or phrases found during research. This will automatically better optimize your website for better search results.

3) Use your text to your advantage. The combination of words and phrases used in search engines are endless. Besides the keywords that produce the top results the others generate rankings as well. Incorporate those into your text and if you can, place them more towards the beginning. Keep your search terms throughout the content of each page.

Follow these basic rules and watch your sites search engine ranking develop and improve.

Let Kinetica Media guide you through the process and open your new world of communication. Visit us at http://www.kineticamedia.com The author Malerie Giaimo is a spring Public Relations intern at Kinetica Media.

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