Although this digital product is short in length, it should be packed with good information. Subscribers will evaluate the strength and value of your paid products by the strength and value of your free product. Generally they will assume that if your short give away product does not deliver strong value, your paid product may not also.
Think of your free give away product as your first impression. Obviously, your squeeze page was your very first impression – but this free giveaway product ‘seals the deal’ and confirms or rejects the positive opinion the subscriber had when they were only a visitor and chose to opt in to your email list.
Generally, you will have a title page and a table of contents on your give away ebook, and you should also include copyright information and contact information. This will leave you roughly 6 – 8 pages of content. I like to divide those 6 -8 pages into about 8 – 10 basic topics that support the main topic of my ebook. Each one of the basic topics will run about 250-400 words and should give a thorough, although introductory examination of the idea or topic.
Later in this book, you will find a section dedicated to writing articles for dissemination on the internet. Another approach to take with writing this introductory is to write 8 -10 articles following the guidelines I give you in the article writing section, and compile those articles for a give away ebook. Of course, you may have to alter them some to help them meet the established theme of your give away ebook, and perhaps add some transition materials or text.
Once you have compiled the information for your ebook, I recommend publishing it as a pdf. I use the adobe service at http://createpdf.adobe.com
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘
Download it free here: Secrets of Article Promotion
Do you want to learn how to build a massive list fast? Click here: Email List Building
Sean Mize is a full time internet marketer who has written over 900 articles in print and 9 published ebooks.