This is an age, where having a website has become a necessity. If you don’t have one, you are surely lagging behind others. And it is not that having website is some sort of a fad. It is actually quite beneficial to have a website provided you know how to make use of it.
How can a visitor to your know what they are supposed to do when they enter you website if you are not certain about it yourself. You should be very clear in your mind as to what your purpose of the website is and what you want visitors to your site to do. If you want them to call, sign up for your ezine or newsletter etc, do tell them so. You have to request them to take the action what you want them to take . Design your website with an opt in box on each every page of your website. You want the names and email addresses of each and every visitor that comes to your site. That does raise the question; why is anyone going to give you his or her contact information. Well, for the simple reason that you would be giving your visitors something that encourages them to give you their name and email address. Yes, always offer some sort of freebie for signing up.
And yes, always tell your visitors what is there for them. All of us think about benefits for ourselves and that is what you have to tell them.
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