One Simple Strategy to Organize Your Online Business

 


Visitors: 774
 1 Rating

Recently a survey showed that most online businesses are not organized. In fact many organizations throw up an expensive web site using all the latest “bells and whistles" only to find it a generally unsatisfying experience.

Apart from the technical vs. sales and marketing issues of the web site itself many organizations both in terms of appropriate organizational behaviors as well as of effective organizational designs has been sadly neglected by many established retailers.

You may have a business site with dedicated staff and webmaster, yet it is poorly integrated within your parent organization and tasked with ill defined roles. A simple question needs to be asked. Do you have a central internet group (CIG) directed by a chief Web officer and composed of dedicated staff for each business function?

If not then depending upon your organizations size and abilities you need to implement a CIG or outsource those functions. Typically, many conventional retailers have acquired organizational habits that are not well aligned to the needs of eCommerce. It should be noted that four undesirable traits or behaviors found in many organizations must be guarded against.

You might find that increasing complexity in your company has resulted in inflexibility and slow decision making processes. There is also a tendency towards internal conflict and stratification as well as a leadership that would tend to emphasize capital investment as a solution to all problems.

The movement towards centralized control, which characterizes a typical consumer goods business, will carry with it limited coordination among your departments and divisions resulting in a weakened sense of market trends and increased dissatisfaction.

These features are in direct conflict with what you should know about the cultural characteristics of pure successful e-businesses. An e-business is predominantly a flat organization with quick decision making where risk taking is encouraged and failure is merely education.

Employees tend to work long hours at the office by choice and are very self disciplined. Typically such companies use guiding principles rather than procedures and tend to lead by example.

When these two types of cultural environment are brought together, unexpected and perhaps dysfunctional behaviors must be expected to emerge. Given the cultural and organizational differences between “new" and “old" economy businesses, the way in which you as an established retailer should set up and manage Internet operations is therefore extremely important.

One factor to consider is that small businesses are more flexible organizationally. You should consider that e-commerce has provided greater “e-quality" for smaller businesses in relation to their larger competitors.

You will need an increased willingness to seek appropriate alliances and partnerships, plus consider organizational designs, company spin-offs, etc. , that will provide convergence to the integrated business model required to overcome these mismatches in culture and outlook.

The many advantages derived from the Internet must be exploited both within and between existing sectors of your bricks and mortar business. With the ways in which networked organizations are evolving, it should be realized that only those retaining an Internet culture in a parallel or centralized Internet group (CIG) style of operation closely identified with the eCommerce aspects of a business's overall objectives will be successful.

You may publish this article in your ezine, newsletter on your web site as long as the byline is included and the article is included in it's entirety. I also ask that you activate any html links found in the article and in the byline. Please send a courtesy link or email where you publish to: support@multiplestreammktg.com

Copyright © 2005

Abe Cherian is the founder of Multiple Stream Media, a leading performance-based Internet advertising company dedicated in helping small businesses create online presence, brand recognition and online automation. Main company web site: http://www.multiplestreammktg.com

Abe Cherian's online automation system has helped thousands of marketers online build, manage and grow their business. Learn how it can benefit you too.

(682)

Article Source:


 
Rate this Article: 
 
Rated 5.0/5 based on 1 Rating

Related Articles:

eBay Online Strategy #4 - Organize Your eBay Business For Success - Pt 1

by: Stephanie McIntyre (November 02, 2006) 
(Internet and Businesses Online)

Organize Life & Business: 5 Simple Steps to Get Organized & Get ..

by: Beth Tabak (March 30, 2006) 
(Self Improvement/Organizing)

Organize Your Online Business

by: Jeanette Cates (January 02, 2007) 
(Internet and Businesses Online)

How to Organize Your Online Business Inventory

by: Kamyar Shah (July 19, 2008) 
(Internet and Businesses Online/Auctions)

Organize Your Small Business with Online Project Management

by: Frank Armstrong (January 31, 2008) 
(Computers and Technology/Software)

Did You Ever Tell Them Why? - Simple Home Business Success Strategy

by: Adrian Mccluskey (October 07, 2008) 
(Home Based Business/Network Marketing)

8 Categories to Instantly Organize Your Success Strategy

by: Frank Lunn (April 01, 2005) 
(Self Improvement/Success)

Business Marketing Strategy that Doubles Your Results Through 5 Simple Questions

by: Leanne Hoagland-Smith (October 15, 2005) 
(Business/Marketing)

Discover The Truth About Elearning Strategy And The Simple Insights To Applying .

by: Beth Childing (March 06, 2008) 
(Reference and Education)

Online Business - Start with Developing an Online Marketing Strategy

by: Mathew Poulson (October 26, 2012) 
(Internet and Businesses Online/Internet Marketing)