How to Market Your Mobile App?

Jayashree Mudaliar

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Do you know that half of the iOS apps are never downloaded and a quarter of all downloaded apps are used only once? After investing hundreds of work hours and money, the last thing you would want is to build a mobile app no one will ever see, use and zero ROI for you.

Lack of proper mobile app marketing can lead to such distressful situations mentioned.

Is Your App Useful?

The first litmus test is whether your app is useful to the users. No one wants to keep an app in their phones unless that is something of use to them. This preliminary check should be done well before the development of the mobile app. Developing apps just by following the trend often leads to negative results. If you have a good mobile website and you are trying to implement the same into an app, users will not be lured to use your app. Your application should be compelling enough to get your first few users. This happens only if the users get interested to check out your app. For this, a compelling service is necessary.

Now that you have done your homework and your mobile app is released, the next step is the crucial one – how to spread the word and make people download it and use it?

Here we share some great ways to market your mobile app! QR codes

QR codes are a kind of matrix shaped barcodes that contains machine readable information. Placing app download links into QR codes is a good and cheap form of advertising. Publish this QR code in your website, emails, brochures, business card, invitations, receipts, store window, letter cover and everything and everywhere you feel is worth publishing.

QR code is tiny and can be read by a smartphone camera. Keeping a link which takes the user directly to the app store will prompt users to try it out.

Mobile Ads

Mobile ads are another way of publicizing your mobile app. If you are using PPC advertising, you may add mobile specific ads for your mobile application. Google mobile ads service is one such of a kind you could consider.

Social Ads

Social Advertising is one effective way for publicizing an app. Consider advertisements in social media platforms like Facebook. Social Media offers targeted reach with demographics and interests. This way you achieve the necessary exposure for your product. It can also reduce the cost significantly and get effective results.

App Marketing Agencies

App marketing agencies are agencies specifically devoted to promote and market mobile apps. You may choose a good one from the 100s of app marketing agencies available by a simple web search on ‘mobile app marketing agency’.

Blog Commenting & Blogs

You may also write non-promotional blogs for your mobile app. Avoid direct pitch and write it in a way that the users are prompted to know more about your product and will download it and install it. You can also post comments on technology blogs on popular websites. Android Pit, Android Authority and PCMag are some popular examples of mobile tech websites. Blog commenting is also a part of SEO. Hence never try to spam the website. Let it be genuine, harmless and useful.

There are other ways of marketing an app like promotional offers, app specific free vouchers and referral points which could be used to get more downloads and usage of your mobile app. However the important point that designs the future of your app is the service provided by it!


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